Description

Book Synopsis
Many website operators produce income by selling advertising space on their sites. Advertisers will pay a premium for ads that are more likely to reach their target demographic. In other media, such as broadcasting, advertisers engage in targeting by purchasing advertising time during programs that those who buy their products are most likely to watch. The Internet presented new challenges and opportunities for advertisers, because, rather than aiming their ads at groups of people who visit a particular site, their ads are aimed at the individual user. This maximises the odds that the user who sees the ad will be interested in the product or service it touts. This book explores today''s current issues in Internet advertising and sales.

Internet Advertising & Sales

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    A Hardback by Laura S Ilves

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      Book details

      Publisher Nova Science Publishers Inc
      Published 16 June 2011
      ISBN-13 9781617618895
      978-1617618895
      ISBN-10 1617618896
      Also in:
      Information technology industries

      Description

      Book Synopsis
      Many website operators produce income by selling advertising space on their sites. Advertisers will pay a premium for ads that are more likely to reach their target demographic. In other media, such as broadcasting, advertisers engage in targeting by purchasing advertising time during programs that those who buy their products are most likely to watch. The Internet presented new challenges and opportunities for advertisers, because, rather than aiming their ads at groups of people who visit a particular site, their ads are aimed at the individual user. This maximises the odds that the user who sees the ad will be interested in the product or service it touts. This book explores today''s current issues in Internet advertising and sales.

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