Description

Book Synopsis


Table of Contents
  • 1 Introduction: What Is International Business?
  • 2 Globalization of Markets and the Internationalization of the Firm
  • 3 The Cultural Environment of International Business
  • 4 Ethics, Corporate Social Responsibility, Sustainability, and Governance in International Business
  • 5 Theories of International Trade and Investment
  • 6 Political and Legal Systems in National Environments
  • 7 Government Intervention and Regional Economic Integration
  • 8 Understanding Emerging Markets
  • 9 The International Monetary and Financial Environment
  • 10 Financial Management and Accounting in the Global Firm
  • 11 Strategy and Organization in the International Firm
  • 12 Global Market Opportunity Assessment
  • 13 Exporting and Global Sourcing
  • 14 Foreign Direct Investment and Collaborative Ventures
  • 15 Licensing, Franchising, and Other Contractual Strategies
  • 16 Marketing in the Global Firm
  • 17 Human Resource Management in the Global Firm

International Business The New Realities Global

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    £65.54

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    RRP £68.99 – you save £3.45 (5%)

    Order before 4pm today for delivery by Thu 2 Jul 2026.

    A Paperback / softback by S. Cavusgil, Gary Knight, John Riesenberger

    15 in stock

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      View other formats and editions of International Business The New Realities Global by S. Cavusgil

      Publisher: Pearson Education Limited
      Publication Date: 26/09/2019
      ISBN13: 9781292303246, 978-1292303246
      ISBN10: 1292303247
      Also in:
      Business, Finance & Law International business

      Description

      Book Synopsis


      Table of Contents
      • 1 Introduction: What Is International Business?
      • 2 Globalization of Markets and the Internationalization of the Firm
      • 3 The Cultural Environment of International Business
      • 4 Ethics, Corporate Social Responsibility, Sustainability, and Governance in International Business
      • 5 Theories of International Trade and Investment
      • 6 Political and Legal Systems in National Environments
      • 7 Government Intervention and Regional Economic Integration
      • 8 Understanding Emerging Markets
      • 9 The International Monetary and Financial Environment
      • 10 Financial Management and Accounting in the Global Firm
      • 11 Strategy and Organization in the International Firm
      • 12 Global Market Opportunity Assessment
      • 13 Exporting and Global Sourcing
      • 14 Foreign Direct Investment and Collaborative Ventures
      • 15 Licensing, Franchising, and Other Contractual Strategies
      • 16 Marketing in the Global Firm
      • 17 Human Resource Management in the Global Firm

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