Description

Book Synopsis


Table of Contents
  • 1 Introduction: What Is International Business?
  • 2 Globalization of Markets and the Internationalization of the Firm
  • 3 The Cultural Environment of International Business
  • 4 Ethics, Corporate Social Responsibility, Sustainability, and Governance in International Business
  • 5 Theories of International Trade and Investment
  • 6 Political and Legal Systems in National Environments
  • 7 Government Intervention and Regional Economic Integration
  • 8 Understanding Emerging Markets
  • 9 The International Monetary and Financial Environment
  • 10 Financial Management and Accounting in the Global Firm
  • 11 Strategy and Organization in the International Firm
  • 12 Global Market Opportunity Assessment
  • 13 Exporting and Global Sourcing
  • 14 Foreign Direct Investment and Collaborative Ventures
  • 15 Licensing, Franchising, and Other Contractual Strategies
  • 16 Marketing in the Global Firm
  • 17 Human Resource Management in the Global Firm

International Business The New Realities Global

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Order before 4pm today for delivery by Thu 18 Dec 2025.

A Paperback / softback by S. Cavusgil, Gary Knight, John Riesenberger

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    View other formats and editions of International Business The New Realities Global by S. Cavusgil

    Publisher: Pearson Education Limited
    Publication Date: 26/09/2019
    ISBN13: 9781292303246, 978-1292303246
    ISBN10: 1292303247
    Also in:
    International business

    Description

    Book Synopsis


    Table of Contents
    • 1 Introduction: What Is International Business?
    • 2 Globalization of Markets and the Internationalization of the Firm
    • 3 The Cultural Environment of International Business
    • 4 Ethics, Corporate Social Responsibility, Sustainability, and Governance in International Business
    • 5 Theories of International Trade and Investment
    • 6 Political and Legal Systems in National Environments
    • 7 Government Intervention and Regional Economic Integration
    • 8 Understanding Emerging Markets
    • 9 The International Monetary and Financial Environment
    • 10 Financial Management and Accounting in the Global Firm
    • 11 Strategy and Organization in the International Firm
    • 12 Global Market Opportunity Assessment
    • 13 Exporting and Global Sourcing
    • 14 Foreign Direct Investment and Collaborative Ventures
    • 15 Licensing, Franchising, and Other Contractual Strategies
    • 16 Marketing in the Global Firm
    • 17 Human Resource Management in the Global Firm

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