Description

Book Synopsis


Table of Contents

PART 1 Global Business Environment

Chapter 1 Globalization

PART 2 National Business Environments

Chapter 2 Cross-Cultural Business

Chapter 3 Political Economy and Ethics

Chapter 4 Emerging Markets and Development

PART 3 International Trade and Investment

Chapter 5 International Trade Theory

Chapter 6 Political Economy of Trade

Chapter 7 Foreign Direct Investment

Chapter 8 Regional Economic Integration

PART 4 The International Financial System

Chapter 9 International Financial Markets

Chapter 10 International Monetary System

PART 5 International Business Management

Chapter 11 International Strategy and Organization

Chapter 12 Analyzing International Opportunities

Chapter 13 Selecting and Managing Entry Modes

Chapter 14 Developing and Marketing Products

Chapter 15 Managing International Operations

Chapter 16 Hiring and Managing Employees

International Business The Challenges of

    Product form

    £63.64

    Includes FREE delivery

    RRP £66.99 – you save £3.35 (5%)

    Order before 4pm today for delivery by Mon 15 Jun 2026.

    A Paperback by John J. Wild, Kenneth Wild

    1 in stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of International Business The Challenges of by John J. Wild

      Publisher: Pearson Education
      Publication Date: 5/21/2015 12:00:00 AM
      ISBN13: 9781292095042, 978-1292095042
      ISBN10: 1292095040

      Description

      Book Synopsis


      Table of Contents

      PART 1 Global Business Environment

      Chapter 1 Globalization

      PART 2 National Business Environments

      Chapter 2 Cross-Cultural Business

      Chapter 3 Political Economy and Ethics

      Chapter 4 Emerging Markets and Development

      PART 3 International Trade and Investment

      Chapter 5 International Trade Theory

      Chapter 6 Political Economy of Trade

      Chapter 7 Foreign Direct Investment

      Chapter 8 Regional Economic Integration

      PART 4 The International Financial System

      Chapter 9 International Financial Markets

      Chapter 10 International Monetary System

      PART 5 International Business Management

      Chapter 11 International Strategy and Organization

      Chapter 12 Analyzing International Opportunities

      Chapter 13 Selecting and Managing Entry Modes

      Chapter 14 Developing and Marketing Products

      Chapter 15 Managing International Operations

      Chapter 16 Hiring and Managing Employees

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account