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Book Synopsis
This book provides students with an understanding of the international business environment from a European perspective, but also within the broader context of how Europe and European business fit into the global economy. The text discusses changes taking place in the global economy and considers the challenges Europe is facing as the EU its businesses seek to maintain their position in an increasingly competitive world.

International Business Economics

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    A Paperback by Judith Piggott

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      Publisher: Bloomsbury Publishing PLC
      Publication Date: 1/19/2006
      ISBN13: 9781403942197, 978-1403942197
      ISBN10: 1403942196
      Also in:
      Business, Finance & Law Business and Management

      Description

      Book Synopsis
      This book provides students with an understanding of the international business environment from a European perspective, but also within the broader context of how Europe and European business fit into the global economy. The text discusses changes taking place in the global economy and considers the challenges Europe is facing as the EU its businesses seek to maintain their position in an increasingly competitive world.

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