Description

Book Synopsis

The open character of the global economy combined with the internationalization of business means that business students are increasingly required to understand the complexities of international business. This introductory textbook provides students with a comprehensive overview of this vital topic.

Subjects discussed withing the text include: the political and economic environment; culture; management and organization; international marketing strategies; intercultural communication; international law; international finance; and logistics / international transport.



Table of Contents
1 Introduction to international business, 2 Political & economic environment, 3 Culture, 4 Management & organisation in an international environment, 5 External analysis in an international environment, 6 Market entry & international marketing,7 Intercultural communication and management, 8 International commercial Law, 9 Risk-management, insurance and finance, 10 Logistics and customs

International Business

    Product form

    A Paperback / softback by Radha Jethu-Ramsoedh, Maud Hendrickx

    £59.99

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      Book details

      Publisher Wolters-Noordhoff B.V.
      Published 27 March 2012
      ISBN-13 9789001805036
      978-9001805036
      ISBN-10 9001805035
      Also in:
      Business, Finance & Law Economics International business

      Description

      Book Synopsis

      The open character of the global economy combined with the internationalization of business means that business students are increasingly required to understand the complexities of international business. This introductory textbook provides students with a comprehensive overview of this vital topic.

      Subjects discussed withing the text include: the political and economic environment; culture; management and organization; international marketing strategies; intercultural communication; international law; international finance; and logistics / international transport.



      Table of Contents
      1 Introduction to international business, 2 Political & economic environment, 3 Culture, 4 Management & organisation in an international environment, 5 External analysis in an international environment, 6 Market entry & international marketing,7 Intercultural communication and management, 8 International commercial Law, 9 Risk-management, insurance and finance, 10 Logistics and customs

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