Description

Book Synopsis


Table of Contents
Part I: Foundations 1. Globalizing Business 2. Formal Institutions: Political, Economic and Legal Systems 3. Informal Institutions: Analyzing Culture 4. Firm Resources: Competitiveness and Growth Part II: Business Across Borders 5. Trading Internationally 6. Investing Abroad Directly 7. Exchange Rates Part III: Globalization 8. European Integration 9. Global Integration and Multilateral Organizations 10. Responsible Business Part IV: The Firm on the Global Stage 11. Starting International Business 12. Foreign Entry Strategies 13. Competitive Dynamics 14. Global Growth Strategies : Partnerships and Acquisitions Part V: Operations in the Global MNE 15. Organizing and Innovating in the MNE 16. People in the MNE 17. Customers and Suppliers of the MNE Part VI: Integrative Cases

International Business

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    Order before 4pm today for delivery by Tue 23 Jun 2026.

    A Paperback / softback by Mike Peng, Klaus Meyer

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      Publisher: Cengage Learning EMEA
      Publication Date: 26/01/2023
      ISBN13: 9781473779891, 978-1473779891
      ISBN10: 1473779898
      Also in:
      Business, Finance & Law International business

      Description

      Book Synopsis


      Table of Contents
      Part I: Foundations 1. Globalizing Business 2. Formal Institutions: Political, Economic and Legal Systems 3. Informal Institutions: Analyzing Culture 4. Firm Resources: Competitiveness and Growth Part II: Business Across Borders 5. Trading Internationally 6. Investing Abroad Directly 7. Exchange Rates Part III: Globalization 8. European Integration 9. Global Integration and Multilateral Organizations 10. Responsible Business Part IV: The Firm on the Global Stage 11. Starting International Business 12. Foreign Entry Strategies 13. Competitive Dynamics 14. Global Growth Strategies : Partnerships and Acquisitions Part V: Operations in the Global MNE 15. Organizing and Innovating in the MNE 16. People in the MNE 17. Customers and Suppliers of the MNE Part VI: Integrative Cases

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