Description

Book Synopsis

Interaction of Symbols is a book for everyone engaged with icon design. It presents a theory of how icons work: symbols in an icon interact to evoke meaning. From this theory flow design principles and practices based on evidence from Design and other disciplines such as Psychology, Perception and Cognition. The theory. principles, and practices impact how all symbol-based communications are conceived, designed, and applied

The book focuses on icons that elicit a concept without any previous training or use of language. Findings from twenty years' worth of empirical design research studies explore, illustrate, and support each principle, process, and recommendation. The book begins with a review of icon research from various fields before laying a conceptual foundation that grounds the theory of the book. After and elaborating on that theory are chapters that demonstrate how to Establish Contexts to Guide Comprehension, Glean Which Symbols to Draw,

Interaction of Symbols

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    A Paperback by Mike Zender

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      Book details

      Publisher Taylor & Francis
      Imprint Taylor & Francis Ltd
      Published 1/15/2024
      ISBN-13 9781032591254
      978-1032591254
      ISBN-10 1032591250
      Also in:
      Dictionaries, Reference & Language Communication studies

      Description

      Book Synopsis

      Interaction of Symbols is a book for everyone engaged with icon design. It presents a theory of how icons work: symbols in an icon interact to evoke meaning. From this theory flow design principles and practices based on evidence from Design and other disciplines such as Psychology, Perception and Cognition. The theory. principles, and practices impact how all symbol-based communications are conceived, designed, and applied

      The book focuses on icons that elicit a concept without any previous training or use of language. Findings from twenty years' worth of empirical design research studies explore, illustrate, and support each principle, process, and recommendation. The book begins with a review of icon research from various fields before laying a conceptual foundation that grounds the theory of the book. After and elaborating on that theory are chapters that demonstrate how to Establish Contexts to Guide Comprehension, Glean Which Symbols to Draw,

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