Description

Book Synopsis
How a flexible and creative approach to intellectual property can help an organization accomplish goals ranging from building market share to expanding an industry.

Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual property expert and Harvard Law School professor John Palfrey offers a short briefing on intellectual property strategy for corporate managers and nonprofit administrators. Palfrey argues for strategies that go beyond the traditional highly restrictive “sword and shield” approach, suggesting that flexibility and creativity are essential to a profitable long-term intellectual property strategy—especially in an era of changing attitudes about media.

Intellectual property, writes Palfrey, should be consi

Intellectual Property Strategy The MIT Press

    Product form

    £14.39

    Includes FREE delivery

    RRP £15.99 – you save £1.60 (10%)

    Order before 4pm today for delivery by Mon 13 Jul 2026.

    A Paperback / softback by John Palfrey

    10 in stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Intellectual Property Strategy The MIT Press by John Palfrey

      Publisher: MIT Press Ltd
      Publication Date: 07/10/2011
      ISBN13: 9780262516792, 978-0262516792
      ISBN10: 0262516799
      Also in:
      Business strategy

      Description

      Book Synopsis
      How a flexible and creative approach to intellectual property can help an organization accomplish goals ranging from building market share to expanding an industry.

      Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual property expert and Harvard Law School professor John Palfrey offers a short briefing on intellectual property strategy for corporate managers and nonprofit administrators. Palfrey argues for strategies that go beyond the traditional highly restrictive “sword and shield” approach, suggesting that flexibility and creativity are essential to a profitable long-term intellectual property strategy—especially in an era of changing attitudes about media.

      Intellectual property, writes Palfrey, should be consi

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account