Description

Book Synopsis
Fast track route to generating brilliant ideas

Covers the key areas of idea generation and creativity from embedding innovation in the fabric of the organization and making time (and money) available for it to learning how to listen and to say 'yes' rather than 'no'

Examples and lessons from some of the world's most successful businesses, including Nestlé, Pearson Television, and 3M, and ideas from the smartest thinkers, including Arthur Koestler, Alex Osborne, and Edward de Bono

Includes a glossary of key concepts and a comprehensive resources guide



Table of Contents
Introduction to Express Exec

Introduction to Innovation

Definition of terms: What is Innovation?

The Evolution of Innovation

The E-Dimension

The Global Dimension

The State of the Art

Innovation in Practice

Key Concepts and Thinkers

Resources

Ten Steps to Making Innovation Work

Frequently Asked Questions (FAQs)

About the Author

Index

Innovation Express: Innovation 01.01

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    A Paperback by Dennis Sherwood

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      Book details

      Publisher Capstone Publishing Ltd
      Published 10 January 2002
      ISBN-13 9781841123066
      978-1841123066
      Also in:
      Management and management techniques

      Description

      Book Synopsis
      Fast track route to generating brilliant ideas

      Covers the key areas of idea generation and creativity from embedding innovation in the fabric of the organization and making time (and money) available for it to learning how to listen and to say 'yes' rather than 'no'

      Examples and lessons from some of the world's most successful businesses, including Nestlé, Pearson Television, and 3M, and ideas from the smartest thinkers, including Arthur Koestler, Alex Osborne, and Edward de Bono

      Includes a glossary of key concepts and a comprehensive resources guide



      Table of Contents
      Introduction to Express Exec

      Introduction to Innovation

      Definition of terms: What is Innovation?

      The Evolution of Innovation

      The E-Dimension

      The Global Dimension

      The State of the Art

      Innovation in Practice

      Key Concepts and Thinkers

      Resources

      Ten Steps to Making Innovation Work

      Frequently Asked Questions (FAQs)

      About the Author

      Index

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