Description
Book SynopsisStand out in a sea of average and start achieving your goals Success is not only a matter of what you know and who you know, it's also a matter of who knows you; by becoming a trusted contact and a source of answers, your influence expands and so do your opportunities.
Table of ContentsAcknowledgements xiii
Introduction xv
1. What Is Influence? 1
Influence in a Changing World 8
Setting Objectives for Influence 14
The Principles of Influence 17
2. P Is for People – Who do you know and, more importantly, who knows you? 19
Your Network 20
The Law of Reciprocity 24
Becoming a Connector 26
Credibility by Association 31
Identifying and Approaching Influencers 38
The Power of Partnerships 43
Creating Advocacy 47
Become a Student of People – Start with You 52
3. I Is for Image 57
Dress to Impress 59
Colours That Influence 65
Reputation Matters 70
Your Image Online 75
The Importance of Social Proof 83
4. C Is for Communication 91
Effective Communication Starts with Good Intuition 95
It’s Not What You Say It’s How You Say It 96
Actually, it’s Also What You Say . . . And What You Do! 110
Words That Influence 143
5. K Is for Knowledge 161
Demonstrating Expertise 162
Let’s Start with Publishing 165
Influence by Public Speaking 202
Using PR to Grow Your Influence 213
6. Y Is for You – The Qualities of Influencers 217
Effective Influencers Are Authentic 219
Effective Influencers Think About the Future 220
Effective Influencers Leverage Technology 221
Effective Influencers Are Courageous 221
Effective Influencers Are Great Communicators 222
Effective Influencers Have Integrity 223
Effective Influencers Show Humility 224
Effective Influencers Are Focused 224
Effective Influencers Are Prepared 225
Effective Influencers Are Confident 226
Effective Influencers Are Inspirational 227
Effective Influencers Are Passionate 227
Effective Influencers Are Resilient 228
Effective Influencers Are Connected 229
Effective Influencers Are Decisive 230
Effective Influencers Adapt 231
Effective Influencers Are Charismatic 231
Effective Influencers Are Generous 232
Effective Influencers Have Good Intuition 233
Effective Influencers Are Persistent 234
Effective Influencers Are Disciplined 235
Effective Influencers Are Accountable 235
Effective Influencers Are Visionaries 236
Effective Influencers Are Positive 237
Effective Influencers Are Great with Other People 238
Effective Influencers Are Open Minded 238
Effective Influencers Reciprocate 239
Effective Influencers Understand Everything in This Book 240
Index 241
