Description

Book Synopsis
What made the Sopranos finale one of the most-talked-about events in television history?

Why is sudoku so addictive and the iPhone so darn irresistible?

What do Jackson Pollock and Lance Armstrong have in common with theoretical physicists and Buddhist monks?

Elegance.

In this thought-provoking exploration of why certain events, products, and people capture our attention and imaginations, Matthew E. May examines the elusive element behind so many innovative breakthroughs in fields ranging from physics and marketing to design and popular culture. Combining unusual simplicity and surprising power, elegance is characterized by four key elements—seduction, subtraction, symmetry, and sustainability. In a compelling, story-driven narrative that sheds light on the need for elegance in design, engineering, art, urban planning, sports, and work, May offers surprising evidence that what’s “not there” often trumps what is.

In the b

In Pursuit of Elegance

    Product form

    A Paperback by Matthew E. May, Guy Kawasaki

    £12.99

    Includes FREE delivery

    Order before 4pm today for delivery by Tue 1 Sep 2026.

    15 in stock

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      Book details

      Publisher Broadway Books (A Division of Bantam Doubleday Dell Publishing Group Inc)
      Published 9 July 2010
      ISBN-13 9780385526500
      978-0385526500
      ISBN-10 0385526504
      Also in:
      Management decision making Office and workplace Sales and marketing

      Description

      Book Synopsis
      What made the Sopranos finale one of the most-talked-about events in television history?

      Why is sudoku so addictive and the iPhone so darn irresistible?

      What do Jackson Pollock and Lance Armstrong have in common with theoretical physicists and Buddhist monks?

      Elegance.

      In this thought-provoking exploration of why certain events, products, and people capture our attention and imaginations, Matthew E. May examines the elusive element behind so many innovative breakthroughs in fields ranging from physics and marketing to design and popular culture. Combining unusual simplicity and surprising power, elegance is characterized by four key elements—seduction, subtraction, symmetry, and sustainability. In a compelling, story-driven narrative that sheds light on the need for elegance in design, engineering, art, urban planning, sports, and work, May offers surprising evidence that what’s “not there” often trumps what is.

      In the b

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