Description
Book SynopsisThis 2nd Edition of Elaine Stone's best-selling text, In Fashion, offers a clear introduction to the fashion industry that is as dynamic as the business itself. Through concise language and full-color photographs, author Elaine Stone provides students with an overview of fashion, from its history, cyclical nature, and development to the materials, producers, and retailers who impact the business on a global level. Whether their plans include design, product development, merchandising, buying, manufacturing, or entrepreneurship, students will gain a thorough understanding of how the industry works and what lies ahead for them professionally.
Table of ContentsThe Changing World of Fashion The Nature of Fashion The Environment of Fashion The Movement of Fashion The Business of Fashion The Primary Level: The Materials of Fashion Textiles: Fibers and Fabrics Leather and Fur The Secondary Level: The Producers of Fashion Product Development Fashion Apparel: Women's, Men's, Children's, and Teen's Accessories The Retail Level: The Markets for Fashion Global Sourcing and Merchandising Fashion Retailing So You Want to Be in Fashion?
