Description

Images of Strategy develops an innovative and multi-faceted approach to strategic management which will enable students to use and develop interesting and wide-ranging applications alongside some of the latest ideas and analysis.

  • An innovative and multi-functional approach to strategic management.
  • Approaches strategy from different viewpoints: functional, eg technology and systems management, marketing, accounting and HRM, and analytical, eg organization theory, game theory and knowledge management
  • Helps students to analyse, integrate and apply the many competing functional elements of strategic choice in today's world.
  • Includes case examples to illustrate the chapters.
  • Provides further reading sections and student questions
  • Written by a team of top management scholars with many years of successful MBA teaching experience.

Further lecturer resources and links, including case analyses and Power Point slides, are available at www.blackwellpublishing.com/cummings

Images of Strategy

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£32.99

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Usually despatched within 5 days
Paperback / softback by Stephen Cummings , David C. Wilson

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Short Description:

Images of Strategy develops an innovative and multi-faceted approach to strategic management which will enable students to use and develop... Read more

    Publisher: John Wiley and Sons Ltd
    Publication Date: 09/05/2003
    ISBN13: 9780631226109, 978-0631226109
    ISBN10: 0631226109

    Number of Pages: 464

    Non Fiction , Business, Finance & Law

    Description

    Images of Strategy develops an innovative and multi-faceted approach to strategic management which will enable students to use and develop interesting and wide-ranging applications alongside some of the latest ideas and analysis.

    • An innovative and multi-functional approach to strategic management.
    • Approaches strategy from different viewpoints: functional, eg technology and systems management, marketing, accounting and HRM, and analytical, eg organization theory, game theory and knowledge management
    • Helps students to analyse, integrate and apply the many competing functional elements of strategic choice in today's world.
    • Includes case examples to illustrate the chapters.
    • Provides further reading sections and student questions
    • Written by a team of top management scholars with many years of successful MBA teaching experience.

    Further lecturer resources and links, including case analyses and Power Point slides, are available at www.blackwellpublishing.com/cummings

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