Description
Book SynopsisImages and Enterprise vividly portrays the emergence of cinematography in its relationship to traditional photography and reveals the growing importance of institutionalized research, as Eastman Kodak and the other American and European photographic materials manufacturers strove to develop commercially practical color photography.
Trade ReviewA superb case study of the institutional response of American business to the coming of modern markets and modern technology. This book should be required reading for all historians concerned with the institutional development of the American economy and all economists interested in industrial organization and the theory of modern business enterprise. -- Alfred D. Chandler, Jr. Technology and Culture Reese V. Jenkins has ably and probably definitively captured the technical and business history of [the photographic] industry... Images and Enterprise is lavishly and cleverly illustrated with the pictures needed to understand the technology and enjoy the flavor of the enterprise. -- Carroll Pursell American Historical Review
