Description

Book Synopsis

How to Use Behavioural Design to Create Change in the Real World

In this ground-breaking book, author Morten Münster presents a set of rules that individuals and companies can follow to bring about necessary change.

Using behavioural design and an accessible four-step method, he shows how people can be persuaded to do one thing instead of another and thereby achieve success.

By examining an array of examples drawn from business, government, various public groups and institutions he demonstrates how the rules can be learned and applied in different contexts.

I'm Afraid Debbie from Marketing Has Left for the

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    A Paperback / softback by Morten Münster

    £999.99

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      Book details

      Publisher Quercus Publishing
      Published 11 March 2021
      ISBN-13 9781786279484
      978-1786279484
      ISBN-10 1786279487
      Also in:
      Non Fiction Business, Finance & Law Business innovation Management and management techniques

      Description

      Book Synopsis

      How to Use Behavioural Design to Create Change in the Real World

      In this ground-breaking book, author Morten Münster presents a set of rules that individuals and companies can follow to bring about necessary change.

      Using behavioural design and an accessible four-step method, he shows how people can be persuaded to do one thing instead of another and thereby achieve success.

      By examining an array of examples drawn from business, government, various public groups and institutions he demonstrates how the rules can be learned and applied in different contexts.

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