Description

Book Synopsis

How to Use Behavioural Design to Create Change in the Real World

In this ground-breaking book, author Morten Münster presents a set of rules that individuals and companies can follow to bring about necessary change.

Using behavioural design and an accessible four-step method, he shows how people can be persuaded to do one thing instead of another and thereby achieve success.

By examining an array of examples drawn from business, government, various public groups and institutions he demonstrates how the rules can be learned and applied in different contexts.

I'm Afraid Debbie from Marketing Has Left for the

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Order before 4pm today for delivery by Sat 13 Dec 2025.

A Paperback / softback by Morten Münster

15 in stock


    View other formats and editions of I'm Afraid Debbie from Marketing Has Left for the by Morten Münster

    Publisher: Quercus Publishing
    Publication Date: 11/03/2021
    ISBN13: 9781786279484, 978-1786279484
    ISBN10: 1786279487
    Also in:
    Non Fiction Business, Finance & Law Business innovation Management and management techniques

    Description

    Book Synopsis

    How to Use Behavioural Design to Create Change in the Real World

    In this ground-breaking book, author Morten Münster presents a set of rules that individuals and companies can follow to bring about necessary change.

    Using behavioural design and an accessible four-step method, he shows how people can be persuaded to do one thing instead of another and thereby achieve success.

    By examining an array of examples drawn from business, government, various public groups and institutions he demonstrates how the rules can be learned and applied in different contexts.

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