Description

Book Synopsis
An easy-to-understand and easy-to-implement method for creating new ideas and new products This book blows the lid off the so-called "idea gurus" by demystifying the creation of great new innovations. It offers readers a way to look at their company's existing products and services in order to transform them into new ideas.

Trade Review
"...this book is highly entertaining and readable...excellent read-fun and informative...well worth reading and may stimulate a good deal of thought..." (The Marketing Reviewer, Winter 2002)

Table of Contents
Introduction.

"But, I'm Not Creative".

Don't Buy the Idea Industry's Blather.

Seek and Ye Shall Find.

Thomas Edison Was Right.

What Could You Substitute?

What Could You Combine?

What Could You Magnify or Minimize?

What Else Could It Be?

What Could You Eliminate?

What Could You Reverse?

What Could You Bring Back?

Generate First, Judge Later.

One Final Word: Cajones.

Index.

Ideawise How to Transform Your Ideas Into

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    £28.79

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    RRP £35.99 – you save £7.20 (20%)

    Order before 4pm today for delivery by Wed 8 Jul 2026.

    A Hardback by Steve Rivkin, Fraser Seitel

    1 in stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Ideawise How to Transform Your Ideas Into by Steve Rivkin

      Publisher: John Wiley & Sons Inc
      Publication Date: 15/03/2002
      ISBN13: 9780471129561, 978-0471129561
      ISBN10: 0471129569
      Also in:
      Management and management techniques

      Description

      Book Synopsis
      An easy-to-understand and easy-to-implement method for creating new ideas and new products This book blows the lid off the so-called "idea gurus" by demystifying the creation of great new innovations. It offers readers a way to look at their company's existing products and services in order to transform them into new ideas.

      Trade Review
      "...this book is highly entertaining and readable...excellent read-fun and informative...well worth reading and may stimulate a good deal of thought..." (The Marketing Reviewer, Winter 2002)

      Table of Contents
      Introduction.

      "But, I'm Not Creative".

      Don't Buy the Idea Industry's Blather.

      Seek and Ye Shall Find.

      Thomas Edison Was Right.

      What Could You Substitute?

      What Could You Combine?

      What Could You Magnify or Minimize?

      What Else Could It Be?

      What Could You Eliminate?

      What Could You Reverse?

      What Could You Bring Back?

      Generate First, Judge Later.

      One Final Word: Cajones.

      Index.

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