Description

Book Synopsis

Creativity is the fastest growing business in the world.

Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money?

In this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives and how it is changing in the digital age. His key rules for success include:

Invent yourself. Be unique.
Own your ideas. Understand copyright, patents and IP laws.
Treat the virtual as real, and vice versa.
Learn endlessly: borrow, reinvent and recycle.
Know when to break the rules.

Whether in film or fashion, software or stories, by turning ideas into assets anyone can make creativity pay.



Trade Review
John Howkins picks his way through the many facets of creativity, unearthing surprising facts * Economist *
The first really practical guide for people working in the creative industries * Director Magazine *
A valuable introduction to its brave new world * Sunday Times *
A point of reference for those seeking to merge creativity with business acumen * World Intellectual Property Organization *

Howkins J Creative Economy

    Product form

    A Paperback / softback by John Howkins

    £10.44

    Includes FREE delivery

    RRP £10.99 – you save £0.55 (5%)

    Order before 4pm tomorrow for delivery by Thu 3 Sep 2026.

    15 in stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Howkins J Creative Economy by John Howkins

      Book details

      Publisher Penguin Random House Group
      Imprint Penguin Books Ltd
      Published 7 November 2013
      ISBN-13 9780141977034
      978-0141977034
      ISBN-10 0141977035
      Also in:
      Business, Finance & Law Business strategy

      Description

      Book Synopsis

      Creativity is the fastest growing business in the world.

      Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money?

      In this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives and how it is changing in the digital age. His key rules for success include:

      Invent yourself. Be unique.
      Own your ideas. Understand copyright, patents and IP laws.
      Treat the virtual as real, and vice versa.
      Learn endlessly: borrow, reinvent and recycle.
      Know when to break the rules.

      Whether in film or fashion, software or stories, by turning ideas into assets anyone can make creativity pay.



      Trade Review
      John Howkins picks his way through the many facets of creativity, unearthing surprising facts * Economist *
      The first really practical guide for people working in the creative industries * Director Magazine *
      A valuable introduction to its brave new world * Sunday Times *
      A point of reference for those seeking to merge creativity with business acumen * World Intellectual Property Organization *

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account