Description
Book SynopsisAmong these outstanding writers/presenters are: Don Kracke, an advertising and marketing executive whose private sector proposals have resulted in millions of dollars of business from more than 30 major U.S. corporations Carol Geisbauer, who runs a tiny, community-based local organization and gets more than 20 out of every 25 public grants funded each year simply by following her technical/political format in approaching RFPs Jay Abraham, one of the few proposal writers who specializes in cold calling and selling with proposal/letters In this book, these three proposal writers and 16 others show you that writing a proposal is more than just answering a request. It is obtaining insight into what the prospective client/company/government agency really wants. You''ll learn: The advantage of the laundry list approach in private sector proposals How to get decision makers on your side before the decision The inside approach to the two most common proposals submitted to government agencies--
Table of ContentsProposals--They Have Changed.
Finding the Inside Track.
Politics, Grants, and RFPs.
Winning RFPs and Grants.
Private Industry Proposals.
Winners in the Private Sector.
Making Internal Presentations and Proposals.
How to Write Winning Proposals.
Public/Private Winners Combined.
The 10 Hottest Proposal Opportunities.
Index.
