Description

Book Synopsis
John Westwood has held a wide variety of senior sales and marketing positions and is currently an independent marketing consultant, based in East Sussex, UK. He is the author of The Marketing Plan, 30 Minutes to Write a Marketing Plan, The Marketing Plan Workbook and Marketing Your Business, all published by Kogan Page.

Table of Contents
    • Chapter - 01: Introduction;
    • Chapter - 02: Situation analysis – The marketing audit;
    • Chapter - 03: Objectives;
    • Chapter - 04: Strategies and action plans;
    • Chapter - 05: The distribution plan;
    • Chapter - 06: The advertising and promotions plan;
    • Chapter - 07: Costs and budgets;
    • Chapter - 08: Writing the plan;
    • Chapter - 09: Presenting the plan, follow-up and revision;
    • Chapter - 10: Mini-plans and quick plans;
    • Chapter - 11: Appendix – Marketing plan for the UK market

How to Write a Marketing Plan

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    Order before 4pm tomorrow for delivery by Tue 4 Aug 2026.

    A Paperback / softback by John Westwood

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      Publisher: Kogan Page Ltd
      Publication Date: Publication Date: 03/07/2022
      ISBN13: 9781398605688, 978-1398605688
      ISBN10: 1398605689

      Description

      Book Synopsis
      John Westwood has held a wide variety of senior sales and marketing positions and is currently an independent marketing consultant, based in East Sussex, UK. He is the author of The Marketing Plan, 30 Minutes to Write a Marketing Plan, The Marketing Plan Workbook and Marketing Your Business, all published by Kogan Page.

      Table of Contents
        • Chapter - 01: Introduction;
        • Chapter - 02: Situation analysis – The marketing audit;
        • Chapter - 03: Objectives;
        • Chapter - 04: Strategies and action plans;
        • Chapter - 05: The distribution plan;
        • Chapter - 06: The advertising and promotions plan;
        • Chapter - 07: Costs and budgets;
        • Chapter - 08: Writing the plan;
        • Chapter - 09: Presenting the plan, follow-up and revision;
        • Chapter - 10: Mini-plans and quick plans;
        • Chapter - 11: Appendix – Marketing plan for the UK market

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