Description

Book Synopsis
John Westwood has held a wide variety of senior sales and marketing positions and is currently an independent marketing consultant, based in East Sussex, UK. He is the author of The Marketing Plan, 30 Minutes to Write a Marketing Plan, The Marketing Plan Workbook and Marketing Your Business, all published by Kogan Page.

Table of Contents
    • Chapter - 01: Introduction;
    • Chapter - 02: Situation analysis – The marketing audit;
    • Chapter - 03: Objectives;
    • Chapter - 04: Strategies and action plans;
    • Chapter - 05: The distribution plan;
    • Chapter - 06: The advertising and promotions plan;
    • Chapter - 07: Costs and budgets;
    • Chapter - 08: Writing the plan;
    • Chapter - 09: Presenting the plan, follow-up and revision;
    • Chapter - 10: Mini-plans and quick plans;
    • Chapter - 11: Appendix – Marketing plan for the UK market

How to Write a Marketing Plan

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    A Paperback / softback by John Westwood

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    Order before 4pm today for delivery by Tue 20 Oct 2026.

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      Book details

      Publisher Kogan Page
      Imprint Kogan Page Ltd
      Published 3 July 2022
      ISBN-13 9781398605688
      978-1398605688
      ISBN-10 1398605689

      Description

      Book Synopsis
      John Westwood has held a wide variety of senior sales and marketing positions and is currently an independent marketing consultant, based in East Sussex, UK. He is the author of The Marketing Plan, 30 Minutes to Write a Marketing Plan, The Marketing Plan Workbook and Marketing Your Business, all published by Kogan Page.

      Table of Contents
        • Chapter - 01: Introduction;
        • Chapter - 02: Situation analysis – The marketing audit;
        • Chapter - 03: Objectives;
        • Chapter - 04: Strategies and action plans;
        • Chapter - 05: The distribution plan;
        • Chapter - 06: The advertising and promotions plan;
        • Chapter - 07: Costs and budgets;
        • Chapter - 08: Writing the plan;
        • Chapter - 09: Presenting the plan, follow-up and revision;
        • Chapter - 10: Mini-plans and quick plans;
        • Chapter - 11: Appendix – Marketing plan for the UK market

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