Description
Book SynopsisLearn how to inspire your audience with best-selling author Paul McGee! 13 things you'll discover when reading this book. 1. The big lesson Steve Jobs learnt when an advertising exec threw something at him. and how it will help how you communicate. 2.
Trade Review"The author's accessible and straightforward style makes this a very easy read, and he offers up numerous useful nuggets." (Bookshelf, March 2017).
Table of ContentsForeword by Andy Bounds ix
Introduction: Why this stuff really matters 1
Part 1: The Seven Great Sins of Speaking 17
Sin 1: A failure to make your message sticky or memorable 19
Sin 2: Drowning people in detail 27
Sin 3: A failure to consider or understand your audience’s needs 35
Sin 4: Focusing on features rather than selling benefits 41
Sin 5: Winging it 49
Sin 6: Showing slides that suck… the life out of your audience 55
Sin 7: Taking people on a pointless ramble 61
Part 2: Eight Great Ways to Speak so People Really Listen 67
Way 1: Get real 69
Way 2: Get your attitude into gear 77
Way 3: Start at the end 89
Way 4: Sort out your skeletons 95
Way 5: Grab ’em by the eyeballs 105
Way 6: Become an artist 121
Way 7: Learn lessons from JC, Jo, and the Greek guy 141
Way 8: Shine at question time 157
Part 3: I’m Glad You Asked That… 167
Question 1: Is it possible to get rid of my nerves before presenting? 169
Question 2: Is it ever appropriate to use humour in my presentation? 179
Question 3: How important is body language when communicating with others? 191
So what’s next for you? 201
So what did you think? 207
About Paul McGee 209
Other books by Paul McGee 211
Want Paul to speak for your organization? 213
Index 215
