Description
Book SynopsisMake your message stick with expert help from this classic trainer''s resource How to Run Seminars and Workshops is the classic guide for trainers and presenters in any industry. Packed with clear advice and real-world practicality, this book covers all aspects including planning, setup, delivery, coaching, and moreincluding valuable guidance on selling your services. This new Fourth Edition has been updated and expanded, with new information on training simulations, self-marketing, and online delivery. New templates and worksheets help you sell your presentation more effectively, and insider tips leave you equipped to handle any situation that might arise. Novice presenters will find extensive guidance for every phase of the process, and even veteran presenters will learn how to fine-tune and adjust their methods to suit their audience and mode of delivery.
Most trainers and presenters know all they need to know about their chosen topic, but very few know how to pr
Table of Contents
Preface ix
Acknowledgments xv
PART I GETTING STARTED
Chapter 1 Creating a Seminar Business 3
Chapter 2 Working with Adult Audiences 29
Chapter 3 Recognizing Trainees’ Levels of Behavior 47
Chapter 4 The Personality Parade: Training All Different Types of People 55
Chapter 5 The Pace Race: How to Train Groups with Diverse Needs 85
Chapter 6 Anatomy of an 8:00 a.m. Start: Finalizing On-Site Preparations 93
PART II DELIVERY: THE ART OF MAKING GREAT PRESENTATIONS
Chapter 7 The Secret of Success: Selling Your Presentation 113
Chapter 8 Thirty Tips on Maintaining Interest 141
Chapter 9 The Art of Effective Questioning: Getting Trainees Involved 167
Chapter 10 Using Visual Aids 193
Chapter 11 Technology and Training 203
Chapter 12 Taking Your Training Online 221
Chapter 13 Giving Feedback and Coaching 235
Chapter 14 Tricks of the Trade 243
PART III IMPROVING THE TRAINING PROCESS
Chapter 15 Inside the Mind of a Professional Speaker: How to Present Your Best Self 267
Chapter 16 The Value of Good Training: Hiring Effective Trainers 281
Chapter 17 Avoiding the Training Trap: Problems with Relevance and Respect 289
Chapter 18 Developing a Training Staff 297
Chapter 19 Evaluation and Support 303
Chapter 20 Adventures in Cross-Training 311
Epilogue: What’s Next? 319
Index 323
