Description
Book SynopsisAn essential guide to equip the next generation of founders with the mindset and tools they need to take the leap to become globally successful entrepreneurs.
Featuring a foreword by Reid Hoffman, founder of LinkedIn, this fascinating handbook inspires potential founders and provides essential guidance and advice for people who want to create their own start-up and build a successful company. This book answers the question how do I get started? It takes the reader from making the decision to plunge into entrepreneurship, through the process of choosing and developing an idea and team, all the way to raising capital and working with VCs and angel investors.
Alice Bentinck and Matt Clifford are the co-founders of Entrepreneur First (EF). Over the last decade, they have worked with thousands of ambitious individuals across the world, supporting them to become founders. Those individuals have now built companies worth billions of dollars that are taking on some of t
Table of Contents
Foreword Introduction PART 1: The Founder Mindset 1: What makes a great founder 2: The myths that stop founders 3: What causes failure and how to avoid it 4: Cultivating the mindset of a founder PART 2: The Founding Process 5: Three and a half rules for ambitious founders 6: Understand your edge 7: How to use your edge 8: Choosing your co-founder 9: Working with your co-founder and testing the team 10: Getting to founder/idea fit 11: Customer Development – finding out your customer’s secrets PART 3: Growing and Scaling 12: An introduction to startup financing 13: How to raise money 14: Preparing for the road ahead 15: Building culture 16: What happens next? Bibliography Acknowledgements Index
