Description

Book Synopsis

Step Aside, Mediocre Leaders: Learn What NOT To Do!

Ditch the fluff and sugarcoating and learn how to lead the way your people deserve. In How NOT To Lead, Dr. Chase Cunningham, a seasoned cybersecurity heavyweight and Retired Navy Chief, doesn''t give you a textbook guide on leadership he delivers a no-holds-barred, gloves-off masterclass on the lethal mistakes that''ll tank your leadership game and ultimately sink your reputation and even your company''s future.

Want the brutal truth? This book slaps you with some cold, hard realities:

  • What happens when you fall off your ego and hit your IQ on the way down as a leader, and why you need to do that.
  • The absolute idiocy of Mushroom Farming: keeping your team in the dark, feeding them crap, and expecting gourmet results.
  • A nowhere-to-hide deep dive into Dumpster Chickens leadership: using destructive tactics that rip apart team spirit and obliterate business success.
  • The triple

    Table of Contents

    Introduction ix

    Chapter 1 The Value of Knowing What NOT to Do 1

    Chapter 2 The Only Currencies That Matter as a Leader 19

    Time 19

    Trust 25

    Respect 33

    The Most Valuable Currency 42

    Chapter 3 You Deserve What You Tolerate 45

    Chapter 4 Flat Organization, Flat Fail 61

    Chapter 5 Don’t Be a Dumpster Chicken 69

    Chapter 6 Go Slow to Be Fast 77

    Chapter 7 Beware the Brilliant Jerk. 85

    Chapter 8 Money, the Root of All Evil (But It May Yield the Fruit of Success) 93

    Chapter 9 Don’t Be a Mushroom Farmer 105

    Chapter 10 Choose Your Horse Wisely. 117

    Chapter 11 Don’t Lose Perspective, and Never Let Your Ego (Or Title) Write Checks Your Ass Can’t Cash 129

    Chapter 12 Get Past the Fatal Funnel 141

    Chapter 13 Don’t Chase Unicorns 151

    Chapter 14 Microscope, Telescope, or Mirror? 165

    Chapter 15 Proof Is in the Pudding 175

    References 185

    Acknowledgments 191

    About the Author 193

    Index 195

How NOT to Lead

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    £19.54

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    RRP £22.99 – you save £3.45 (15%)

    Order before 4pm tomorrow for delivery by Wed 8 Jul 2026.

    A Hardback by Chase Cunningham

    3 in stock

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      Publisher: John Wiley & Sons Inc
      Publication Date: 15/01/2024
      ISBN13: 9781394201983, 978-1394201983
      ISBN10: 1394201982

      Description

      Book Synopsis

      Step Aside, Mediocre Leaders: Learn What NOT To Do!

      Ditch the fluff and sugarcoating and learn how to lead the way your people deserve. In How NOT To Lead, Dr. Chase Cunningham, a seasoned cybersecurity heavyweight and Retired Navy Chief, doesn''t give you a textbook guide on leadership he delivers a no-holds-barred, gloves-off masterclass on the lethal mistakes that''ll tank your leadership game and ultimately sink your reputation and even your company''s future.

      Want the brutal truth? This book slaps you with some cold, hard realities:

      • What happens when you fall off your ego and hit your IQ on the way down as a leader, and why you need to do that.
      • The absolute idiocy of Mushroom Farming: keeping your team in the dark, feeding them crap, and expecting gourmet results.
      • A nowhere-to-hide deep dive into Dumpster Chickens leadership: using destructive tactics that rip apart team spirit and obliterate business success.
      • The triple

        Table of Contents

        Introduction ix

        Chapter 1 The Value of Knowing What NOT to Do 1

        Chapter 2 The Only Currencies That Matter as a Leader 19

        Time 19

        Trust 25

        Respect 33

        The Most Valuable Currency 42

        Chapter 3 You Deserve What You Tolerate 45

        Chapter 4 Flat Organization, Flat Fail 61

        Chapter 5 Don’t Be a Dumpster Chicken 69

        Chapter 6 Go Slow to Be Fast 77

        Chapter 7 Beware the Brilliant Jerk. 85

        Chapter 8 Money, the Root of All Evil (But It May Yield the Fruit of Success) 93

        Chapter 9 Don’t Be a Mushroom Farmer 105

        Chapter 10 Choose Your Horse Wisely. 117

        Chapter 11 Don’t Lose Perspective, and Never Let Your Ego (Or Title) Write Checks Your Ass Can’t Cash 129

        Chapter 12 Get Past the Fatal Funnel 141

        Chapter 13 Don’t Chase Unicorns 151

        Chapter 14 Microscope, Telescope, or Mirror? 165

        Chapter 15 Proof Is in the Pudding 175

        References 185

        Acknowledgments 191

        About the Author 193

        Index 195

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