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Book Synopsis
The 2022 Porchlight Marketing and Sales Book of the Year

A brain-bending investigation of why some people never change their minds—and others do in an instant—by the bestselling author of You Are Not So Smart

What made a prominent conspiracy-theorist YouTuber finally see that 9/11 was not a hoax? How do voter opinions shift from neutral to resolute? Can widespread social change only take place when a generation dies out? From one of our greatest thinkers on reasoning, HOW MINDS CHANGE is a book about the science, and the experience, of transformation.

When self-delusion expert and psychology nerd David McRaney began a book about how to change someone’s mind in one conversation, he never expected to change his own. But then a diehard 9/11 Truther’s conversion blew up his theories—inspiring him to ask not just how to persuade, but why we believe, from the eye of the beholder. Delving into the latest research o

How Minds Change

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    A Hardback by David McRaney

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    Order before 4pm tomorrow for delivery by Sat 31 Oct 2026.

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      Book details

      Publisher Penguin Putnam Inc
      Published 21 June 2022
      ISBN-13 9780593190296
      978-0593190296
      ISBN-10 0593190297
      Also in:
      Cognition and cognitive psychology

      Description

      Book Synopsis
      The 2022 Porchlight Marketing and Sales Book of the Year

      A brain-bending investigation of why some people never change their minds—and others do in an instant—by the bestselling author of You Are Not So Smart

      What made a prominent conspiracy-theorist YouTuber finally see that 9/11 was not a hoax? How do voter opinions shift from neutral to resolute? Can widespread social change only take place when a generation dies out? From one of our greatest thinkers on reasoning, HOW MINDS CHANGE is a book about the science, and the experience, of transformation.

      When self-delusion expert and psychology nerd David McRaney began a book about how to change someone’s mind in one conversation, he never expected to change his own. But then a diehard 9/11 Truther’s conversion blew up his theories—inspiring him to ask not just how to persuade, but why we believe, from the eye of the beholder. Delving into the latest research o

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