Description
Book SynopsisAxiom Business Book Award Winner in Entrepreneurship Category
Learn to make creativity work for your career.
Anyone, regardless of who you are or what you do, can cultivate the habits, actions, and attitudes that inspire creativity and innovation.
There has never been a more crucial time than now to develop your creativity and your ability to innovate. Coming up with original ideas of value is today’s most precious skill.
How Creativity Rules the World shows that, despite contrary beliefs, creativity can be taught and learned by anyone. Creativity is an inexhaustible resource that is the key to thriving in the business world and beyond. This timeless guide promises to make the creative process of successful seven-figure artists and billion-dollar entrepreneurs—as well as Maria’s own—accessible and actionable for you to take the power of their ideas to the next level.
Trade Review'Creative entrepreneur Maria Brito has written a primer on how to unleash and build on our creative potential. Through fascinating case studies and her own career trajectory, she shows how innovators have harnessed their creativity through techniques like improvisation, aggregation, and juxtaposition of opposite concepts. In addition to providing useful examples of creative strategies, the book gives us an absorbing history of creative accomplishment.' * Jeffrey Deitch Gallerist and former director of the Museum of Contemporary Art, Los Angeles *
'How Creativity Rules The World is one of the most fascinating reads on how to harness our immense creative power in business and in life. Maria Brito does a brilliant job, with candor and humor, at demonstrating that we all have everything we need to become innovators, disruptors and changemakers.' * Catherine Levene President, Meredith Corporation *
'Interesting, revealing and soulful, 'How Creativity Rules The World' brings something powerful to those who are already creative and to those who want to improve their creativity and their ideas' * June Ambrose Creative Director, Puma *
'Maria Brito has crafted a first-rate guide to creativity that explodes the many myths about the topic and places this elusive ability within anyone's grasp. If you're looking to get unstuck, this is a book for you.' * Daniel H. Pink #1 New York Times bestselling author of WHEN, DRIVE, and A WHOLE NEW MIND *
'Not an artist or an entrepreneur? Not a problem. We all have original ideas, and this user-friendly guide shows how to access them and put them to work.' * People Magazine *
'Punchy look at the mindsets and skills necessary for innovation.... Those looking to spark some creativity will find this worth a look.' * Publishers Weekly *
