Description

Book Synopsis
Highly Effective Marketing Analytics infuses analytics into marketing to help improve marketing performance and raise analytics IQ for companies that have not yet had much success with marketing analytics.

The book reveals why marketing analytics has not yet kept the promise and clarifies confusions and misunderstanding surrounding marketing analytics. Highly Effective Marketing Analytics is a highly practical and pragmatic how-to book.

The author illustrates step by step many innovative, practical, and cost-effective methodologies to solving the most challenging real-world problems facing marketers in today’s highly competitive omnichannel environment.

Highly Effective Marketing Analytics: A Practical Guide to Improving Marketing ROI with Analytics

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    A Paperback by Mu Hu

    £999.99

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      Book details

      Publisher Business Expert Press
      Published 30 December 2019
      ISBN-13 9781951527082
      978-1951527082
      Also in:
      Econometrics and economic statistics Knowledge management Sales and marketing

      Description

      Book Synopsis
      Highly Effective Marketing Analytics infuses analytics into marketing to help improve marketing performance and raise analytics IQ for companies that have not yet had much success with marketing analytics.

      The book reveals why marketing analytics has not yet kept the promise and clarifies confusions and misunderstanding surrounding marketing analytics. Highly Effective Marketing Analytics is a highly practical and pragmatic how-to book.

      The author illustrates step by step many innovative, practical, and cost-effective methodologies to solving the most challenging real-world problems facing marketers in today’s highly competitive omnichannel environment.

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