Description

Marking the centenary of his birth, the Poster Collection series devotes its latest edition to the popular Swiss poster designer Herbert Leupin. Primarily conceiving posters for consumer goods, for many years Leupin created advertising for products as diverse as the soft drink Pepita, charcuterie from Grossmetzgerei Bell, and Roth-Handle cigarettes. He helped these and many other companies develop their own brand identity and a recognizable presence in public space. In doing so, he struck the right balance between old-school artist s posters and a methodology for a successful publicity strategy and thus bridged the increasingly wide divide between art, graphic design, and advertising."

Herbert Leupin: Poster Collection 28

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£19.56

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Paperback / softback by Bettina Richter , Hermann Strittmatter

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Short Description:

Marking the centenary of his birth, the Poster Collection series devotes its latest edition to the popular Swiss poster designer... Read more

    Publisher: Lars Muller Publishers
    Publication Date: 08/07/2016
    ISBN13: 9783037785065, 978-3037785065
    ISBN10: 3037785063

    Number of Pages: 80

    Non Fiction , Art & Photography

    Description

    Marking the centenary of his birth, the Poster Collection series devotes its latest edition to the popular Swiss poster designer Herbert Leupin. Primarily conceiving posters for consumer goods, for many years Leupin created advertising for products as diverse as the soft drink Pepita, charcuterie from Grossmetzgerei Bell, and Roth-Handle cigarettes. He helped these and many other companies develop their own brand identity and a recognizable presence in public space. In doing so, he struck the right balance between old-school artist s posters and a methodology for a successful publicity strategy and thus bridged the increasingly wide divide between art, graphic design, and advertising."

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