Description

Book Synopsis
Marking the centenary of his birth, the Poster Collection series devotes its latest edition to the popular Swiss poster designer Herbert Leupin. Primarily conceiving posters for consumer goods, for many years Leupin created advertising for products as diverse as the soft drink Pepita, charcuterie from Grossmetzgerei Bell, and Roth-Handle cigarettes. He helped these and many other companies develop their own brand identity and a recognizable presence in public space. In doing so, he struck the right balance between old-school artist s posters and a methodology for a successful publicity strategy and thus bridged the increasingly wide divide between art, graphic design, and advertising."

Herbert Leupin: Poster Collection 28

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    £999.99

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    A Paperback / softback by Bettina Richter, Hermann Strittmatter

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      View other formats and editions of Herbert Leupin: Poster Collection 28 by Bettina Richter

      Publisher: Lars Muller Publishers
      Publication Date: 08/07/2016
      ISBN13: 9783037785065, 978-3037785065
      ISBN10: 3037785063
      Also in:
      Graphic design

      Description

      Book Synopsis
      Marking the centenary of his birth, the Poster Collection series devotes its latest edition to the popular Swiss poster designer Herbert Leupin. Primarily conceiving posters for consumer goods, for many years Leupin created advertising for products as diverse as the soft drink Pepita, charcuterie from Grossmetzgerei Bell, and Roth-Handle cigarettes. He helped these and many other companies develop their own brand identity and a recognizable presence in public space. In doing so, he struck the right balance between old-school artist s posters and a methodology for a successful publicity strategy and thus bridged the increasingly wide divide between art, graphic design, and advertising."

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