Description
Book SynopsisToday, over 500,000 medical technologies are available in hospitals, homes, and community care settings. They range from simple bandages to complex, multi-part body scanners that cost millions of dollars to develop. Yet a typical technology has a lifecycle of just 21 months before an improved product usurps itthe healthcare ecosystem is rapidly advancing and driven by a constant flow of innovation. And those innovations need innovators.
With $21 billion made available for investment in the digital healthcare industry in 2020 (a 20x increase on 2010), entrepreneurs, investors, and related actors are entering the healthcare ecosystem in greater numbers than ever before. Last year alone, over 17,000 medical technology patents were filed, the third highest of all patent types. Each of those has a dedicated team of entrepreneurs behind it. Yet with increasingly strict regulations and pharmaceutical giants growing more aggressive, many thousands of entrepreneurs fail before even th
Table of Contents
Introduction About the Author Part One: Strategy Chapter One: The New Healthcare Landscape Chapter Two: The New Patient-Centred Approach Chapter Three: Conceptualizing Your Strategic Position Part Two: Method Chapter Four: Defining and Building Your Value Chapter Five: Marketing Your Value Chapter Six: Your Stakeholder Ecosystem Part Three: Growth Chapter Seven: Expanding Your Vision and Goals Chapter Eight: Fundraising and Team Building Chapter Nine: Going Global Conclusion Bibliography
