Description

Book Synopsis
Close followers of the evolution of the Series on Industry and Health Care will recognize in this fourth volume some continuity and some change. The essential concept behind the series remains: here, as before, we are looking to private industry as a potential agent of change in the American health care delivery system.

Table of Contents
I. Context and Issues.- 1. Introduction.- 2. Health Care Advertising and Marketing: The Lady, or the Tiger?.- 3. Solicitation, HMOs, and Employee Choices.- 4. Occupational Health Hazards: Management and Labor in a Vital Interaction.- 5. Summing Up.- 6. Issues for the Future.- Notes.- II. Background Papers.- 7. Advertising by Health Care Professionals: Issues and Prospects.- 8. The Consumer Comes First in Professional Advertising.- 9. The Availability of Health Information.- 10. Going Public on Health Care Reform.- 11. Hospitals Face a Marketing Future.- 12. Eyeglasses: The Public’s Right to Know.- 13. ERISA: An Opportunity for Better Communication of Employee Health Benefit Plans.- 14. HCHP Successes and Failures in Communicating Information to Its Publics.- 15. Information Barriers to HMO Development.- 16. Barriers to Promoting Prepaid Dental Programs.- 17. Workplace Health Hazards: The Responsibilities to Assess, to Report, to Control.- 18. The Challenge of Informing Workers of Job-Related Health Hazards.- 19. Revealing the Invisible Tort: The Employer’s Duty to Warn.- Appendix: Conference Participants Quoted.

Health Services and Health Hazards The Employees Need to Know The Employees Need To Know 4 Springer Series on Industry and Health Care

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    A Paperback by Richard H. Egdahl, Diana C. Walsh

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      Book details

      Publisher Springer New York
      Published 8/25/1978 12:00:00 AM
      ISBN-13 9780387903354
      978-0387903354
      ISBN-10 0387903356
      Also in:
      Occupational medicine

      Description

      Book Synopsis
      Close followers of the evolution of the Series on Industry and Health Care will recognize in this fourth volume some continuity and some change. The essential concept behind the series remains: here, as before, we are looking to private industry as a potential agent of change in the American health care delivery system.

      Table of Contents
      I. Context and Issues.- 1. Introduction.- 2. Health Care Advertising and Marketing: The Lady, or the Tiger?.- 3. Solicitation, HMOs, and Employee Choices.- 4. Occupational Health Hazards: Management and Labor in a Vital Interaction.- 5. Summing Up.- 6. Issues for the Future.- Notes.- II. Background Papers.- 7. Advertising by Health Care Professionals: Issues and Prospects.- 8. The Consumer Comes First in Professional Advertising.- 9. The Availability of Health Information.- 10. Going Public on Health Care Reform.- 11. Hospitals Face a Marketing Future.- 12. Eyeglasses: The Public’s Right to Know.- 13. ERISA: An Opportunity for Better Communication of Employee Health Benefit Plans.- 14. HCHP Successes and Failures in Communicating Information to Its Publics.- 15. Information Barriers to HMO Development.- 16. Barriers to Promoting Prepaid Dental Programs.- 17. Workplace Health Hazards: The Responsibilities to Assess, to Report, to Control.- 18. The Challenge of Informing Workers of Job-Related Health Hazards.- 19. Revealing the Invisible Tort: The Employer’s Duty to Warn.- Appendix: Conference Participants Quoted.

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