Description
Book SynopsisMedia industries and services present a complex set of challenges to economic analysis: challenges made more difficult by the technological changes that have been transforming the media sector.
Trade Review‘Edited by Robert G. Picard and Steven S. Wildman, the books gives several eminent economists an opportunity to look at media, especially in the United States and Europe. I heartily recommend the entire volume for careful study by lawyers whose practices keep them engaged with any media businesses or their regulators.’ -- Christopher Faille, The Federal Lawyer
‘At a time of growing interest in economic aspects of media, this edited volume presents a comprehensive and timely set of perspectives on key sectors of media and media infrastructures and related economic questions. Impressive in both scope and depth, this well-informed book guides readers through a compelling set of concepts and issues relevant to an increasingly internationalised contemporary media environment.’ -- Gillian Doyle, University of Glasgow, UK
‘This volume offers a comprehensive overview of modern approaches to media economics at a time of remarkable transition to new technologies and new business models.’ -- Bruce Owen, Stanford University, US
Table of ContentsContents: Introduction Robert G. Picard and Steven S. Wildman PART I INFLUENTIAL FACTORS AND PRACTICES 1. Media as Multi-sided Platforms Jean J. Gabszewicz, Joana Resende and Nathalie Sonnac 2. Vertical Ownership, Technology and Programming Content Sung Wook Ji and David Waterman 3. Economics of Trade in Media Products Steve S. Wildman and Sang Yup Lee 4. Media Clusters and Metropolitan Knowledge Economy, Charlie Karlsson and Philippe Rouchy 5. Economics of Advertising: The Role of Commercial Media Anthony Dukes 6. The Pricing of Advertising Agostino Manduchi Part II PLATFORM APPLICATIONS 7. Economics of Print Media Robert G. Picard 8. The Economics of Television: Excludability, Rivalry, and Imperfect Competition Patrick Barwise and Robert G. Picard 9. The Economics of Broadband Benjamin J. Bates, Nick Geidner and Yi-Xi Zhu 10. Economics of Peer-to-peer File Exchange Nodir Adilov, Peter Alexander and Brendan Cunningham 11. Video Games, Virtual Worlds and Economics Isaac Knowles, Edward Castronova and Travis Ross 12. Digital Technology, Disruption and the Market for News Lisa George Part III ECONOMICS AND POLICY 13. Economic Analysis in Media Policy Making Jonathan D. Levy 14. Media Economics in Competition Law Tom Björkroth and Mikko Grönlund 15. Economics and Economic Impact of Copyright Ruth Towse 16. Effects of Taxes and Subsidies on Media Services Hans Jarle Kind and Jarle Møen Index
