Description
Book SynopsisThe advent of e-commerce and the rise of hard discounters have put severe pressure on traditional retail chains. Boundaries are blurring: traditional brick-and-mortar players are expanding their online operations and setting up their own discount banners, while the power houses of online retail are going physical, and hard discounters get caught up in the Wheel of Retailing. Each of these players has to keep up with the consumer –- even successful companies cannot sit back and rest but need to prepare for the next wave of change.
This Handbook sheds light on these issues with its research-based analysis of the strategic and tactical issues that comprise the state of the art in retailing. Leading scholars explore what we know from extant studies, what are the ensuing best practices, what evolutions are ahead, and whether current approaches still work in the future.
This book’'s future-based perspective makes it an excellent resource for academics in retailing and marketing, as well as marketing and retailing consultants, retailers, and marketing managers.
Contributors include: A. Alptekinoglu, Z. Bei, R. Bolton, E. Breugelmans, B.J. Bronnenberg, K. Campo, A. Chernev, M. Dekimpe, E. Fox, Á. Garrido-Morgado, D.K. Gauri, K. Gedenk, I. Geyskens, K. Gielens, E. Gijsbrechts, Ó. González-Benito, D. Grewal, R. Hamilton, R. Janakiraman, O. Kamran-Disfani, A.R. Koschmann, P. Linzbach, M.K. Mantrala, M. Martos-Parta, J. Parker, J.A. Petersen, B. Ratchford, W. Reinartz, R. Rishika, A. Roggeveen, R. Sethuraman, V. Shankar, J.B. Steenkamp, M. Vanhuele
Trade Review'Evidence and research based, [this book will] generate managerially relevant insights that are valuable for both manufacturers and retailers.' --Nirmalya Kumar, Singapore Management University and INSEAD Emerging Markets Institute
'The Handbook of Research on Retailing is an important addition to the burgeoining literature on retailing. The editors, themselves leading academics in this area, have collected an impressive array of expert authors and relevant topics. I was especially impressed with the wide range of coverage in the book, from the strategic (e.g. market entry and exit decisions) to the tactical (e.g. product assortment decisions). The book also offers valuable insights and advice on the major shifts in the retailing landscape due to the digital marketing revolution. I highly recommend this work for researchers and practitioners in retailing alike.'
--Dominique M. Hanssens, University of California, Los Angeles, Anderson School of Management, US
Table of ContentsContents: Introduction PART I THE CHANGING RETAILSCAPE 1. Retailing and Consumer Demand for Convenience Bart J. Bronnenberg 2. Brands and Retailers under Attack from Hard Discounters Jan-Benedict E.M. Steenkamp PART II PRICE AND PROMOTION 3. How Well Do Consumers Know Prices? Marc Vanhuele 4. Retailer Promotions Karen Gedenk 5. Emerging Retailer Pricing Trends and Practices Ruth N. Bolton and Venkatesh Shankar 6. Price Image in Retail Management Alexander Chernev and Ryan Hamilton PART III PRODUCT AND ASSORTMENT 7. Choosing to Choose: The Dynamics of Store, Product and Consumption Choices Edward J. Fox 8. Consumer Preference Distributions and Corresponding Store Brand Strategies: A Compilation Raj Sethuraman 9. Product Unavailability Els Breugelmans, Els Gijsbrechts and Katia Campo 10. Managing Product Returns in Retailing J. Andrew Petersen and Aydın Alptekinoğlu PART IV IN STORE MARKETING 11. In-store Marketing: Existing and Emerging Elements Anne L. Roggeveen and Dhruv Grewal 12. Shelf Layout and Consumer Preferences Jeffrey R. Parker and Anthony R. Koschmann PART V CUSTOMER ENGAGEMENT 13. Social Media and Retailing: A Review and Directions for Future Research Rishika Rishika and Ramkumar Janakiraman 14. Customer Loyalty and Reward Programs in Retail in the Digital Age Werner Reinartz and Peter Linzbach PART VI STRATEGIC DECISIONS IN RETAILING 15. Retail Store Format Decisions Óscar González-Benito, Mercedes Martos-Partal and Ávaro Garrido-Morgado 16. Retail Entry and Exit Zhiling Bei, Katrijn Gielens and Marnik G. Dekimpe 17. Retail Productivity Brian Ratchford and Dinesh K. Gauri PART VII MANUFACTURER-RETAILER INTERFACE 18. Retailer Power in the Grocery Industry Inge Geyskens 19. Category Management and Captains Murali K. Mantrala and Omid Kamran-Disfani Index
