Description
Book SynopsisAdvertising Decline as a Media-Economic Factor: From Two-Sided Markets to Datafication in Journalism.- Book/Book Groups.- Changing Use of Audiovisual Media.- Classical Political Economy.- Commercial Audience Market Research.- Controlling in media companies.- Corporate Social Responsibility in Media Companies.- Crisis Management in Media Companies.- Critical Political Economy.- Daily, Weekly, and Free Newspapers and Advertising Journals.- Databases, Data Warehousing, and Data Analytics.- Digital Rights Management. Technologies, Application Areas and Development Perspectives.- Film and Cinema in the Age of Media Convergence.- Four Zones, Four Concepts, Actors with a Past: A Special Story of the Beginning. Allied Media Regulation in Austria.- Government Subsidies to News Media. Theories and Practices.- History of Journalism.- Industrial Economics.- Institutionalist Theoretical Approaches for Media Economics.- Journalism and Advertising. On the Separation of Editorial Content and Commercia
