Description

Book Synopsis

In Gut Feelings: Short Cuts to Better Decision Making psychologist and behavioural expert Gerd Gigerenzer reveals the secrets of fast and effective decision-making.

A sportsman can catch a ball without calculating its speed or distance. A group of amateurs beat the experts at playing the stock market. A man falls for the right woman even though she''s ''wrong'' on paper. All these people succeeded by trusting their instincts - but how does it work?

As Gerd Gigerenzer explains, in an uncertain world, sometimes we have to ignore too much information and rely on our brain''s ''short cut'', or heuristic. By explaining how intuition works and analyzing the techniques that people use to make good decisions - whether it''s in personnel selection or heart surgery - Gigerenzer will show you the hidden intelligence of the unconscious mind.

''Fascinating and provocative ... Gut Feelings may well be the recipe for a simpler, less stressful life''

Trade Review
Fascinating and provocative … Gut Feelings may well be the recipe for a simpler, less stressful life * Sunday Times *
Gigerenzer's writing is catchily optimistic and slyly funny … devillish -- Steven Poole * Guardian *

Gut Feelings

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    A Paperback / softback by Gerd Gigerenzer

    £10.44

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    RRP £10.99 – you save £0.55 (5%)

    Order before 4pm today for delivery by Tue 25 Aug 2026.

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      Book details

      Publisher Penguin Random House Group
      Imprint Penguin Books Ltd
      Published 28 August 2008
      ISBN-13 9780141015910
      978-0141015910
      ISBN-10 0141015918
      Also in:
      Dictionaries, Reference & Language Decision theory: general

      Description

      Book Synopsis

      In Gut Feelings: Short Cuts to Better Decision Making psychologist and behavioural expert Gerd Gigerenzer reveals the secrets of fast and effective decision-making.

      A sportsman can catch a ball without calculating its speed or distance. A group of amateurs beat the experts at playing the stock market. A man falls for the right woman even though she''s ''wrong'' on paper. All these people succeeded by trusting their instincts - but how does it work?

      As Gerd Gigerenzer explains, in an uncertain world, sometimes we have to ignore too much information and rely on our brain''s ''short cut'', or heuristic. By explaining how intuition works and analyzing the techniques that people use to make good decisions - whether it''s in personnel selection or heart surgery - Gigerenzer will show you the hidden intelligence of the unconscious mind.

      ''Fascinating and provocative ... Gut Feelings may well be the recipe for a simpler, less stressful life''

      Trade Review
      Fascinating and provocative … Gut Feelings may well be the recipe for a simpler, less stressful life * Sunday Times *
      Gigerenzer's writing is catchily optimistic and slyly funny … devillish -- Steven Poole * Guardian *

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