Description

This text shows business students how to conduct reliable research and how to argue the soundness of their research approach.

  • A practical introduction to research methods for business students.
  • Gives students the ability to conduct reliable research on the basis of empirical field data.
  • Takes students through the research process systematically, from the initial definition of a research problem to the final presentation of results.
  • Demonstrates the interrelationships between the different stages in a research project.
  • Helps students to decide which methods are most appropriate.
  • Teaches students to think both critically and creatively about research methods.
  • Includes the most up-to-date methods, including use of the Internet and email.
  • Supported by real-life examples, cases and practical guidelines.

Guide to Management Research Methods

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£26.09

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RRP: £28.99 You save £2.90 (10%)
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Paperback / softback by Mandy van der Velde , Paul Jansen

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Short Description:

This text shows business students how to conduct reliable research and how to argue the soundness of their research approach.... Read more

    Publisher: John Wiley and Sons Ltd
    Publication Date: 16/12/2003
    ISBN13: 9781405115124, 978-1405115124
    ISBN10: 1405115122

    Number of Pages: 272

    Non Fiction , Business, Finance & Law

    Description

    This text shows business students how to conduct reliable research and how to argue the soundness of their research approach.

    • A practical introduction to research methods for business students.
    • Gives students the ability to conduct reliable research on the basis of empirical field data.
    • Takes students through the research process systematically, from the initial definition of a research problem to the final presentation of results.
    • Demonstrates the interrelationships between the different stages in a research project.
    • Helps students to decide which methods are most appropriate.
    • Teaches students to think both critically and creatively about research methods.
    • Includes the most up-to-date methods, including use of the Internet and email.
    • Supported by real-life examples, cases and practical guidelines.

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