Description

Book Synopsis
Growth and competitive advantage are about effective positioning. Building effective positioning is challenging today for firms facing new and stronger competition, volatile and uncertain markets, and shifting customer desires and demands. The 3-Circle model facilitates speed of understanding and action by focusing attention on the most critical strategy concepts in this uncertain environment. Growth strategy emerges in the model from systematically addressing four key strategy directives in a deep and disciplined way:
  • define, build, and defend the unique value you create for customers;
  • correct, eliminate, or reveal value that is failing customers, which theyâre not aware of;
  • potentially neutralize the unique value created for customers by competitors;
  • explore and exploit new growth opportunities through deep understanding of customersâ unmet needs.

Grow by Focusing on What Matters Competitive Strategy in 3 Circles

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    A Paperback by Joel E. Urbany

    15 in stock

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      Publisher: McGraw-Hill Education
      Publication Date: Publication Date: 3/16/2011
      ISBN13: 9781606490921, 978-1606490921
      ISBN10: 1606490923
      Also in:
      Business and Management

      Description

      Book Synopsis
      Growth and competitive advantage are about effective positioning. Building effective positioning is challenging today for firms facing new and stronger competition, volatile and uncertain markets, and shifting customer desires and demands. The 3-Circle model facilitates speed of understanding and action by focusing attention on the most critical strategy concepts in this uncertain environment. Growth strategy emerges in the model from systematically addressing four key strategy directives in a deep and disciplined way:
      • define, build, and defend the unique value you create for customers;
      • correct, eliminate, or reveal value that is failing customers, which theyâre not aware of;
      • potentially neutralize the unique value created for customers by competitors;
      • explore and exploit new growth opportunities through deep understanding of customersâ unmet needs.

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