Description

Book Synopsis
Are you getting the most learning value from visuals? Thoroughly revised and updated, Graphics for Learning is the second edition of the bestselling book that summarizes the guidelines for the best use of graphics for instructional materials, including multimedia, texts, working aids, and slides. The guidelines are based on the most current empirical scientific research and are illustrated with a wealth of examples from diverse training materials. The authors show how to plan illustrations for various types of content, including facts, concepts, processes, procedures, and principles. The book also discusses technical and environmental factors that will influence how instructional professionals can apply the guidelines to their training projects.

Praise for the First Edition

For years I''ve been looking for a book that links cognitive research on learning to graphics and instructional design. Here it is! Ruth Clark and Chopeta Lyons not only explain how t

Table of Contents

Acknowledgments vii

Foreword to the Second Edition ix

Introduction: Getting the Most from This Resource xiii

Section One: The Foundation 1

Chapter 1 The Power of Visuals 3

Chapter 2 Three Views of Instructional Visuals 15

Chapter 3 A Visual Design Model for Planning Graphics Systematically 29

Section Two: How to use Visuals to Support Psychological Learning Processes 45

Chapter 4 Graphics and Learning 49

Chapter 5 Plan Graphics That Direct Attention 65

Chapter 6 Plan Graphics That Leverage Prior Knowledge 85

Chapter 7 Plan Graphics That Minimize Irrelevant Mental Load 97

Chapter 8 Plan Graphics to Help Learners Build Mental Models 115

Chapter 9 Plan Graphics That Support Transfer of Learning 135

Chapter 10 Plan Graphics for Motivation and Learning 153

Chapter 11 Plan Graphics to Leverage Individual Differences 169

Section Three: How to Visualize Lesson Content 181

Chapter 12 How to Visualize Procedures 185

Chapter 13 How to Visualize Concepts 203

Chapter 14 How to Visualize Facts 217

Chapter 15 How to Visualize Processes 231

Chapter 16 How to Visualize Principles 247

Section Four: How to Plan and Communicate Your Visuals 265

Chapter 17 Determine the Context 269

Chapter 18 Design Your Visual Approach 287

Chapter 19 Visualize Individual Graphics 305

Chapter 20 Communicate and Lay Out Your Graphic Plans 323

Chapter 21 Apply the Principles 345

Glossary 368

References 379

About the Authors 388

Index 389

Graphics for Learning

    Product form

    £65.70

    Includes FREE delivery

    RRP £73.00 – you save £7.30 (10%)

    Order before 4pm tomorrow for delivery by Sat 4 Jul 2026.

    A Paperback / softback by Ruth C. Clark, Chopeta Lyons

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Graphics for Learning by Ruth C. Clark

      Publisher: John Wiley & Sons Inc
      Publication Date: 19/11/2010
      ISBN13: 9780470547441, 978-0470547441
      ISBN10: 0470547448
      Also in:
      Graphic design

      Description

      Book Synopsis
      Are you getting the most learning value from visuals? Thoroughly revised and updated, Graphics for Learning is the second edition of the bestselling book that summarizes the guidelines for the best use of graphics for instructional materials, including multimedia, texts, working aids, and slides. The guidelines are based on the most current empirical scientific research and are illustrated with a wealth of examples from diverse training materials. The authors show how to plan illustrations for various types of content, including facts, concepts, processes, procedures, and principles. The book also discusses technical and environmental factors that will influence how instructional professionals can apply the guidelines to their training projects.

      Praise for the First Edition

      For years I''ve been looking for a book that links cognitive research on learning to graphics and instructional design. Here it is! Ruth Clark and Chopeta Lyons not only explain how t

      Table of Contents

      Acknowledgments vii

      Foreword to the Second Edition ix

      Introduction: Getting the Most from This Resource xiii

      Section One: The Foundation 1

      Chapter 1 The Power of Visuals 3

      Chapter 2 Three Views of Instructional Visuals 15

      Chapter 3 A Visual Design Model for Planning Graphics Systematically 29

      Section Two: How to use Visuals to Support Psychological Learning Processes 45

      Chapter 4 Graphics and Learning 49

      Chapter 5 Plan Graphics That Direct Attention 65

      Chapter 6 Plan Graphics That Leverage Prior Knowledge 85

      Chapter 7 Plan Graphics That Minimize Irrelevant Mental Load 97

      Chapter 8 Plan Graphics to Help Learners Build Mental Models 115

      Chapter 9 Plan Graphics That Support Transfer of Learning 135

      Chapter 10 Plan Graphics for Motivation and Learning 153

      Chapter 11 Plan Graphics to Leverage Individual Differences 169

      Section Three: How to Visualize Lesson Content 181

      Chapter 12 How to Visualize Procedures 185

      Chapter 13 How to Visualize Concepts 203

      Chapter 14 How to Visualize Facts 217

      Chapter 15 How to Visualize Processes 231

      Chapter 16 How to Visualize Principles 247

      Section Four: How to Plan and Communicate Your Visuals 265

      Chapter 17 Determine the Context 269

      Chapter 18 Design Your Visual Approach 287

      Chapter 19 Visualize Individual Graphics 305

      Chapter 20 Communicate and Lay Out Your Graphic Plans 323

      Chapter 21 Apply the Principles 345

      Glossary 368

      References 379

      About the Authors 388

      Index 389

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account