Description

"A longstanding excellent primer, in an equally excellent updated edition."—Print

Ellen Lupton and Jennifer Cole Phillips's celebrated introduction to graphic design, available in a revised and updated edition. Graphic Design: The New Basics explains the key concepts of visual language that inform any work of design. A foundational graphic design book for students, Lupton and Phillips explore the formal elements of design through visual demonstrations and concise commentary. From logos to letterhead to complex website design, this is a graphic design book for everyone, no matter your design project or focus.

Topics include:

• Color
• Texture
• Rhythm and balance
• Hierarchy
• Layers
• Grids
• And much more!

The new revised edition features new chapters on:

• Visualizing data
• Typography
• Modes of representation
• Gestalt principles

Sixteen new pages of student and professional work covering such topics as working with grids and designing with color make this a course adoption favorite in any graphic design program and graphic design school. Graphic Design: The New Basics is an invaluable introduction to the field of graphic design from two accomplished designers and design educators.

Graphic Design: The New Basics, revised and expanded

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£19.79

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RRP: £21.99 You save £2.20 (10%)
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Paperback / softback by Ellen Lupton

1 in stock

Short Description:

"A longstanding excellent primer, in an equally excellent updated edition."—Print Ellen Lupton and Jennifer Cole Phillips's celebrated introduction to graphic... Read more

    Publisher: Princeton Architectural Press
    Publication Date: 07/07/2015
    ISBN13: 9781616893323, 978-1616893323
    ISBN10: 161689332X

    Number of Pages: 264

    Non Fiction , Art & Photography

    Description

    "A longstanding excellent primer, in an equally excellent updated edition."—Print

    Ellen Lupton and Jennifer Cole Phillips's celebrated introduction to graphic design, available in a revised and updated edition.     Graphic Design: The New Basics explains the key concepts of visual language that inform any work of design. A foundational graphic design book for students, Lupton and Phillips explore the formal elements of design through visual demonstrations and concise commentary. From logos to letterhead to complex website design, this is a graphic design book for everyone, no matter your design project or focus.

    Topics include:

    • Color
    • Texture
    • Rhythm and balance
    • Hierarchy
    • Layers
    • Grids
    • And much more!

    The new revised edition features new chapters on:

    • Visualizing data
    • Typography
    • Modes of representation
    • Gestalt principles

    Sixteen new pages of student and professional work covering such topics as working with grids and designing with color make this a course adoption favorite in any graphic design program and graphic design school. Graphic Design: The New Basics is an invaluable introduction to the field of graphic design from two accomplished designers and design educators.

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