Description
Book SynopsisIn an impatient world of infobesity, people donât want more information - they want to be intrigued and they want to be intrigued fast. After all, goldfish have longer attention spans than humans - nine seconds to our eight. So, right now, people want to know, âœHow is this relevant and useful to me? Why are you worth my valuable time, mind, and dime?
Bestselling author and ace communication strategist Sam Horn reveals her âœsecret sauceâ for truly connecting with people - whether itâs one or one million. Her disruptive eight-stage INTRIGUE process teaches readers how to replace boring, overlong, one-way communications with concise, compelling, mutually rewarding two-way interactions that add value for all involved. This is a must-read for executives, entrepreneurs, sales and marketing professionals, nonprofit leadersâanyone who wants to build meaningful relationships with others.
The bottom line? If you canât get peopleâs favorable attention, youâll never get their business. The insights and instantly useful ideas here will get smartphones down and eyebrows up - this book has been called How to Win Friends and Influence People for our digital device-driven era. Readers will appreciate these innovative but proven ways to win respect and motivate people to take action now, whether thatâs to hire you, refer you, fund you, or say yes to you.
