Description
Book SynopsisIssues a bold challenge to business managers to commit their companies to sustained measurable growth and enduring success. Noted business author and management consultant Robert M. Tomasko details five distinct paths that can take any company, large or small, to higher levels of productivity and prosperity. Important points are fully illustrated with examples drawn from a wide variety of companies in a broad range of markets. Using a dynamic people-centered approach, he shows how to match these paths or game plans with the specific characteristics of your business and its key employees. These five paths include:
- Breaking the Rules: Destabilizing an industry to create new markets describes how to expand your business by violating rules or standards that are obsolete or so entrenched that no one questions them anymore, leaving the market wide open to astute individuals who can spot the telltale signs. Go for Growth tells how to identify these markets and how to seize the initi
Table of Contents
BUILD, DON'T DESTROY.
The Growth Imperative.
Growth Isn't What It Used to Be.
One Size Never Fits All.
THE FIVE PATHS.
Breaking the Rules.
Playing the Game.
Making the Rules.
Specializing.
Improvising.
SUSTAIN SUCCESS.
Keeping the Focus on Growth.
Changing Course to Sustain Growth.
Epilogue.
Further Reading.
Notes.
Index.
