Description

Book Synopsis
Global Strategic Management reveals how business managers secure competitive advantage and make effective decisions on a global scale. Core theories are supported by diverse real-world examples from international organizations, including Ikea, Google, and Walmart.

Trade Review
This impressive book places strategic management into the global context where it belongs in today's world. It has the great merit of combining a thorough coverage with excellent case studies for illustration and discussion. It is up-to-date, very readable and can be highly recommended. * John Child, Professor of Commerce, Birmingham Business School, University of Birmingham *

Table of Contents
PART I: INTRODUCTION; PART II: GLOBAL STRATEGIC ANALYSIS; PART III: GLOBAL STRATEGIC DEVELOPMENT; PART IV: GLOBAL STRATEGIC IMPLEMENTATION; PART V: GLOBAL STRATEGIC INNOVATION

Global Strategic Management

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    £58.89

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    RRP £61.99 – you save £3.10 (5%)

    Order before 4pm today for delivery by Tue 23 Jun 2026.

    A Paperback / softback by Jedrzej George Frynas, Kamel Mellahi

    1 in stock

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      Publisher: Oxford University Press
      Publication Date: 04/12/2014
      ISBN13: 9780198706595, 978-0198706595
      ISBN10: 0198706596
      Also in:
      Business, Finance & Law Business strategy

      Description

      Book Synopsis
      Global Strategic Management reveals how business managers secure competitive advantage and make effective decisions on a global scale. Core theories are supported by diverse real-world examples from international organizations, including Ikea, Google, and Walmart.

      Trade Review
      This impressive book places strategic management into the global context where it belongs in today's world. It has the great merit of combining a thorough coverage with excellent case studies for illustration and discussion. It is up-to-date, very readable and can be highly recommended. * John Child, Professor of Commerce, Birmingham Business School, University of Birmingham *

      Table of Contents
      PART I: INTRODUCTION; PART II: GLOBAL STRATEGIC ANALYSIS; PART III: GLOBAL STRATEGIC DEVELOPMENT; PART IV: GLOBAL STRATEGIC IMPLEMENTATION; PART V: GLOBAL STRATEGIC INNOVATION

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