Description

Book Synopsis
Helen Millward is a lecturer in Marketing at Keele Business School, Keele University. She leads the Principles of Responsible Management Education (PRME) at Keele Business School and is a Certified Management and Business Educator (CMBE). Millward teaches Marketing at both undergraduate and postgraduate level.

Global Marketing

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    A Paperback by Helen Millward

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      Book details

      Publisher Kogan Page
      Published 3 March 2025
      ISBN-13 9781398620094
      978-1398620094
      ISBN-10 1398620092
      Also in:
      Business, Finance & Law Sales and marketing management

      Description

      Book Synopsis
      Helen Millward is a lecturer in Marketing at Keele Business School, Keele University. She leads the Principles of Responsible Management Education (PRME) at Keele Business School and is a Certified Management and Business Educator (CMBE). Millward teaches Marketing at both undergraduate and postgraduate level.

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