Description

Book Synopsis

In today's climate, bringing your fashion brand to new international territories is more challenging than ever. In Global Fashion Business, Byoungho Ellie Jin helps you to take this next step.

Diverse examples from large and small companies, developing and developed countries, and online and offline retailers set a precedent for overcoming economic, cultural, legal, and regulatory obstacles. Practical approaches also outline methods of marketing and retailing, while chapters on topics including pricing, entry market selection and product development combine to cover everything you need to know to take your business further than ever before.

Global Fashion Business

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    Order before 4pm today for delivery by Mon 22 Jun 2026.

    A Paperback by Dr. Byoungho Ellie Jin

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      Publisher: Bloomsbury Academic
      Publication Date: 8/8/2024
      ISBN13: 9781350180185, 978-1350180185
      ISBN10: 1350180181
      Also in:
      Globalization

      Description

      Book Synopsis

      In today's climate, bringing your fashion brand to new international territories is more challenging than ever. In Global Fashion Business, Byoungho Ellie Jin helps you to take this next step.

      Diverse examples from large and small companies, developing and developed countries, and online and offline retailers set a precedent for overcoming economic, cultural, legal, and regulatory obstacles. Practical approaches also outline methods of marketing and retailing, while chapters on topics including pricing, entry market selection and product development combine to cover everything you need to know to take your business further than ever before.

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