Description

Book Synopsis

In today's climate, bringing your fashion brand to new international territories is more challenging than ever. In Global Fashion Business, Byoungho Ellie Jin helps you to take this next step.

Diverse examples from large and small companies, developing and developed countries, and online and offline retailers set a precedent for overcoming economic, cultural, legal, and regulatory obstacles. Practical approaches also outline methods of marketing and retailing, while chapters on topics including pricing, entry market selection and product development combine to cover everything you need to know to take your business further than ever before.

Global Fashion Business

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Order before 4pm today for delivery by Tue 30 Dec 2025.

A Paperback by Dr. Byoungho Ellie Jin

2 in stock


    View other formats and editions of Global Fashion Business by Dr. Byoungho Ellie Jin

    Publisher: Bloomsbury Academic
    Publication Date: 8/8/2024
    ISBN13: 9781350180185, 978-1350180185
    ISBN10: 1350180181
    Also in:
    Globalization

    Description

    Book Synopsis

    In today's climate, bringing your fashion brand to new international territories is more challenging than ever. In Global Fashion Business, Byoungho Ellie Jin helps you to take this next step.

    Diverse examples from large and small companies, developing and developed countries, and online and offline retailers set a precedent for overcoming economic, cultural, legal, and regulatory obstacles. Practical approaches also outline methods of marketing and retailing, while chapters on topics including pricing, entry market selection and product development combine to cover everything you need to know to take your business further than ever before.

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