Description
Book SynopsisWritten specifically for owners of small businesses, Getting Down to Business provides everything you need to know to grow your business with confidence, and realise your ambitions.By following the suggestions in this book you will be able to: Establish your goal and develop a step-by-step action plan to achieve it Find and satisfy the customers who will truly value what you offer Set up the systems to run your business smoothly and efficiently as you grow Achieve the returns your intelligence, talent and effort deserve Have fun and enjoy running your own business!
Trade Review'This is a must-have guide book for small to medium businesses. It provides a comprehensive, but easy-to-follow and very practical framework to identifying your strengths and weaknesses as a business. It demonstrates how to work with them to grow to your full potential and reach your goals.'
-- Marianne Henio – art historian, writer and critic
'Just what you would expect from Doug and Matthew – a no-nonsense, practical, and down-to-earth book that distils their combined experience of dealing with the SME business sector. An excellent book, well worth reading and, more importantly, implementing!'
-- Peter Roper – award-winning speaker, best-selling author and business strategist
Table of ContentsContents Foreword Introduction Acknowledgements About the Authors Chapter 1 Setting the Scene Setting your Goal Preparing your Own Organisation Chart Developing your Objectives Chapter 2 Sales and Marketing Getting It Getting Ready Getting Out There Getting Connected Getting Referred Getting Known Getting the Whole Picture Getting Sales Getting More Sales Getting Better Getting into Retail Getting into the Public Sector Getting New Products and Services Chapter 3 Resources and Support Functions People Finance IT Premises, Plant and Equipment Purchasing and Stock Control Administration Legal Issues Business Continuity Chapter 4 Managing Yourself Attitude and Mindset Time Management and Getting Organised Delegation and Managing Staff Management Meetings Coaching and Professional Development Taking Care of Yourself Chapter 5 The Growth Plan Evaluation (SWOT Analysis) Writing and Reviewing the Plan Financing your Growth And Finally - The MOMENTUM Programme
