Description
Book SynopsisThe Gensler Research Catalogue, Volume 3 profiles the work of 35+ research projects conducted by Gensler professionals around the world, spanning topics from the future of autonomous vehicles to how workplace design drives great customer and workplace experiences. Graphic designers from across the firm collaborated to design the Catalogue, giving each entry a unique design language tailored to the expression of each projects' methods and findings. The diverse set of projects are unified by a human-centric approach to design research, focused on ways to improve the human experience through great design. The research is organised into chapters focused on broad topics of interest, each with an introduction focused on broad trends and implications for the future of design. In addition to profiling Gensler's myriad research investigations, the publication also highlights the history and ethos of the Gensler Research Institute. The Catalogue offers not only thought-provoking descriptions of individual research, but an overall evidence-based approach to thinking about the approach to and design of space with the human experience at its heart.
