Description

Book Synopsis

Gamechangers and Rainmakers is the compelling story of sports marketing and the creation of a trillion-dollar global business.

Starting in the playing fields of Harrow, the book moves swiftly into the 1960s and on to 1980, by which time the Olympics had become toxic and English football was in trouble. We learn about the rainmakers who turned the fortunes of both around.

In 1984, sports marketing soared to new heights with the success of the LA Olympics, the NFL, Nike and the impact of Michael Jordan and Bernie Ecclestone. The book explores what happened next, with the launch of the Premier League, the Champions League and Sky. In the new millennium we discover how fans got hooked on videogames and online gambling, while emerging nations wanted to host leading sports events and overseas investors sought to buy football clubs. The author reveals how this firehose of money led to rogue behavior by some, and argues this is an industry that needs to reset if it wants to keep younger fans interested.

Gamechangers and Rainmakers

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    A Paperback by David Stubley

    £15.29

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    RRP £16.99 – you save £1.70 (10%)

    Order before 4pm tomorrow for delivery by Thu 22 Oct 2026.

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      Book details

      Publisher Pitch Publishing
      Imprint Pitch Publishing Ltd
      Published 1/20/2025
      ISBN-13 9781801509305
      978-1801509305
      ISBN-10 1801509301
      Also in:
      Sport Sport: general

      Description

      Book Synopsis

      Gamechangers and Rainmakers is the compelling story of sports marketing and the creation of a trillion-dollar global business.

      Starting in the playing fields of Harrow, the book moves swiftly into the 1960s and on to 1980, by which time the Olympics had become toxic and English football was in trouble. We learn about the rainmakers who turned the fortunes of both around.

      In 1984, sports marketing soared to new heights with the success of the LA Olympics, the NFL, Nike and the impact of Michael Jordan and Bernie Ecclestone. The book explores what happened next, with the launch of the Premier League, the Champions League and Sky. In the new millennium we discover how fans got hooked on videogames and online gambling, while emerging nations wanted to host leading sports events and overseas investors sought to buy football clubs. The author reveals how this firehose of money led to rogue behavior by some, and argues this is an industry that needs to reset if it wants to keep younger fans interested.

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