Description
Book Synopsis**Winner of the 2023 Skystone Partners Research Prize from the Association of Fundraising Professionals (AFP).
This book includes evidence-based insights and recommendations to help academicians excel in raising philanthropic support for their institutions and units. The book provides historical and contemporary perspectives on core concepts and data, research revealing donors’ giving motivations, engagement strategies and tactics for academic units, and guidance on management challenges including strategic plans, campaigns, and measuring performance. The authors include case studies in each section as examples of successful fundraising and volunteer-driven initiatives. The final section, contributed by Dean David D. Perlmutter, reinforces the book’s many practical and theoretical approaches to the fundamental responsibilities academic leaders face in raising philanthropic support. This book is grounded in the growing academic literature on philanthropy and written by scholars who were successful higher education fundraisers.
Table of Contents1. Fundraising for Academicians2. Historical Perspectives on Academic Fundraising3. Language Matters4. Tenets of Operational Effectiveness5. Understanding Donor Motivation6. Applying the Identification Model7. Engaging Potential Donors8. Narrow Your Universe9. The Annual Development Plan10. Engaging Partners11. Align Your Strategic Plan12. Campaigns13. Measuring Impact14. Losing Oneself in a Great Cause15. Don't Fear Fundraising
