Description
Book SynopsisRichard Whittington, MA, MBA, PhD is a Professor of Strategic Management at the Saïd Business School and Millman Fellow at New College, University of Oxford. He is the author of eleven books, including Opening Strategy: Professional Strategists and Practice Change, 1960 to Today (2019), and has previously been Associate Editor of the Strategic Management Journal.
Richard has had full or visiting positions at the Harvard Business School, HEC Paris, Imperial College London, the University of Toulouse, and the University of Warwick. He is active in executive education and consulting internationally.
Duncan Angwin, MA, MPhil, MBA, PhD is Professor in Strategic Management at University College London and Honorary Professor at University of Nottingham. He has authored twelve books and over fifty refereed articles in journals such as Academy of Management Learning & Education, Administrative Science Quarterly
Table of Contents
- Introducing strategy
- Macro-environment analysis
- Industry and sector analysis
- Resources and capabilities analysis
- Purpose and culture
- Business strategy and models
- Entrepreneurship and innovation
- Corporate strategy
- Strategy in action
Appendix: Working with strategy
