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Book SynopsisFrom Head Shops to Whole Foods writes a new history of social movements and capitalism by showing how activists embraced small businesses. Joshua Clark Davis uncovers the historical roots of contemporary interest in ethical consumption while exploring how today’s companies have adopted the language—but not the mission—of social change.
Trade ReviewRigorously researched and carefully written, From Head Shops to Whole Foodsuncovers one of the most unrecognized groups of the American activists in the '60s and '70s-activist entrepreneurs. They were widely influential then and remain so today. This book is critical for understanding contemporary companies that celebrate ethical practices and social change. -- Ibram X. Kendi, American University, author of Stamped from the Beginning: The Definitive History of Racist Ideas in America, winner of the 2016 National Book Award, Nonfiction From Head Shops to Whole Foods offers an important look at the afterlife of the direct action campaigns of the 1960s, recasting the history of small business as a desegregated history of American politics. With a critical eye and swift prose, Davis's book recognizes the centrality of entrepreneurial politics as an expression of-and in the making of-American political culture, writ long and writ large. Truly exceptional. -- N. D. B. Connolly, Johns Hopkins University and cohost of the podcast BackStory Davis has rewritten the sixties. His compelling account reveals how sixties radicals and rebels fought to co-opt capitalism to create a more just, diverse, and free marketplace. They lost more battles than they won, but their victories continue to shape our world. -- David Farber, University of Kansas, author of The Age of Great Dreams Joshua Clark Davis's new book is a brilliant tour through a history yet untold, illuminating the fascinating past of a contemporary marketplace that eagerly brands itself as countercultural but which has largely abandoned-even as it has been irreversibly shaped by-the activist politics that inspired it. -- Natalia Mehlman Petrzela, The New School For Social Research In this beautifully written, elegantly conceived, and deeply researched book, Davis traces the histories of 1960s-era small enterprises aimed at alternative forms of capitalism. His clear prose and sharp analysis illuminates the U.S. economy's appetite for reform under capitalism. An essential work. -- Charles McGovern, William and Mary [From Head Shops to Whole Foods] avoids the stilted language of the academy to produce deft descriptions of African-American bookstores, the head shops of the drug counterculture, the businesses of second-wave feminism, and the arrival of health-food stores and their corporate apotheosis. Using solid, representative examples, Davis traces each vein of activist entrepreneurialism to show how activists' original intentions were frustrated, altered, or abandoned. Publishers Weekly Scholarly in tone and approach but accessible and of interest to students of business history as well as to budding entrepreneurs. Kirkus Reviews
Table of ContentsAcknowledgments List of Abbreviations Introduction: From Head Shops to Whole Foods 1. Activist Business: Origins and Ideologies 2. Liberation Through Literacy: African American Bookstores, Black Power, and the Mainstreaming of Black Books 3. The Business of Getting High: Head Shops, Countercultural Capitalism, and the Battle Over Marijuana 4. The "Feminist Economic Revolution": Businesses in the Women's Movement 5. Natural Foods Stores: Environmental Entrepreneurs and the Perils of Growth 6. Perseverance and Appropriation: Activist Business in the Twenty-First Century Conclusion Notes Index
