Description
Book SynopsisNAMED A "BEST BUSINESS BOOK OF 2019" by strategy+business Annually, $4.6 trillion of merchandise is left in abandoned e-commerce shopping carts.
Every year, the U.S. economy loses $3 trillion dollars in productivity due to excess bureaucracy.
Red tape and over-complicated licenses have contributed to Chinaâs GDP exceeding Indiaâs by $82 trillion over the span of just three decades.
If youâre a business leader, these statistics should give you nightmares. According to science-based marketing and business expert Roger Dooley, they illustrate the real and growing threat of âœfriction,â which he defines as
the unnecessary expenditure of time, effort, or money in performing a task. In today's high-speed, customer-empowered world, the levels of swiftness and efficiency of business transactions will determine ultimate succe
Table of ContentsIntroduction
Prologue: Engine of Disruption
1 The Friction Evangelist
2 Retail Disruption—Nineteenth and
Twentieth Centuries
3 Transportation Disruption
4 Digital Disruption
5 The Science of Friction
6 Decision Friction
7 Customer Experience and Friction
8 Technology Friction
9 Friction Within Your Business
10 A World of Friction
11 Bureaucrats and Red Tape Warriors
12 Taxes and Beyond
13 Habits and Productivity
14 Friction Design
15 Nonprofit Friction
16 Friction Everywhere
Conclusion: Go Forth and Find Friction
Appendix: The Persuasion Slide
Acknowledgments
Notes
Index
