Description

Book Synopsis

Drawing upon theories from visual studies, critical visual culture studies, and cognitive psychology, and with a special focus on gender and ethnicity, this book gives students a theoretical foundation for future work as visual communicators.

The book takes a closer look at the interwoven character of perception and reception that is present in everyday visual encounters. Chapters present a wide variety of visual examples from art history, digital media, and the images we encounter and use in our daily lives. With the tools to understand how images and text make meaning, students are thus prepared to better communicate through visual media.

This book serves as a main or supplementary text for visual communication or visual culture courses.



Table of Contents

1. Visual Landscapes 2. Visual Communication in Practice 3. Analysing and Interpreting Visuals 4. Communication and Narration 5. Contexts, Situations and Framing

Foundations of Visual Communication

    Product form

    A Paperback by Anette Gothlund, Anette Göthlund

    £999.99

    Includes FREE delivery

    Out of stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Foundations of Visual Communication by Anette Gothlund

      Book details

      Publisher Taylor & Francis Ltd
      Published 6/16/2023 12:00:00 AM
      ISBN-13 9780367769635
      978-0367769635
      ISBN-10 0367769638
      Also in:
      Graphic design The Arts: art forms Graphical and digital media applications

      Description

      Book Synopsis

      Drawing upon theories from visual studies, critical visual culture studies, and cognitive psychology, and with a special focus on gender and ethnicity, this book gives students a theoretical foundation for future work as visual communicators.

      The book takes a closer look at the interwoven character of perception and reception that is present in everyday visual encounters. Chapters present a wide variety of visual examples from art history, digital media, and the images we encounter and use in our daily lives. With the tools to understand how images and text make meaning, students are thus prepared to better communicate through visual media.

      This book serves as a main or supplementary text for visual communication or visual culture courses.



      Table of Contents

      1. Visual Landscapes 2. Visual Communication in Practice 3. Analysing and Interpreting Visuals 4. Communication and Narration 5. Contexts, Situations and Framing

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account