Description

Book Synopsis

Drawing upon theories from visual studies, critical visual culture studies, and cognitive psychology, and with a special focus on gender and ethnicity, this book gives students a theoretical foundation for future work as visual communicators.

The book takes a closer look at the interwoven character of perception and reception that is present in everyday visual encounters. Chapters present a wide variety of visual examples from art history, digital media, and the images we encounter and use in our daily lives. With the tools to understand how images and text make meaning, students are thus prepared to better communicate through visual media.

This book serves as a main or supplementary text for visual communication or visual culture courses.



Table of Contents

1. Visual Landscapes 2. Visual Communication in Practice 3. Analysing and Interpreting Visuals 4. Communication and Narration 5. Contexts, Situations and Framing

Foundations of Visual Communication

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    £36.99

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    Order before 4pm tomorrow for delivery by Thu 13 Aug 2026.

    A Paperback by Anette Gothlund, Anette Göthlund

    15 in stock

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      Publisher: Taylor & Francis Ltd
      Publication Date: Publication Date: 6/16/2023 12:00:00 AM
      ISBN13: 9780367769635, 978-0367769635
      ISBN10: 0367769638
      Also in:
      Graphic design The Arts: art forms Graphical and digital media applications

      Description

      Book Synopsis

      Drawing upon theories from visual studies, critical visual culture studies, and cognitive psychology, and with a special focus on gender and ethnicity, this book gives students a theoretical foundation for future work as visual communicators.

      The book takes a closer look at the interwoven character of perception and reception that is present in everyday visual encounters. Chapters present a wide variety of visual examples from art history, digital media, and the images we encounter and use in our daily lives. With the tools to understand how images and text make meaning, students are thus prepared to better communicate through visual media.

      This book serves as a main or supplementary text for visual communication or visual culture courses.



      Table of Contents

      1. Visual Landscapes 2. Visual Communication in Practice 3. Analysing and Interpreting Visuals 4. Communication and Narration 5. Contexts, Situations and Framing

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